For the foreign trade industry, regardless of the platform or form used to obtain foreign trade inquiries, the core is to obtain effective inquiry information, in order to follow up and complete transactions. So how can foreign traders select effective and high-quality inquiries from a large number of inquiries and filter out junk inquiries? Today, let's introduce it to everyone.
Let's take a look at some characteristics of foreign trade inquiries:
Type 1: Intentional procurement type
Clear objectives: specific/single product name, quantity requested, and delivery terms.
Comprehensive information: company name, address, email, phone number, fax number, website contact person.
Ask professional questions: the questions are detailed, and the email is concise and to the point.
Generally speaking, the information of such customers is relatively detailed. For such inquiries, the quality can be said to be relatively good, and customers should have actual procurement needs and intentions. It is our key focus, and it is best to reply to such customers as soon as possible and create a detailed product quotation. If you cannot provide such a detailed response in the first place, you should also inform the customer as soon as possible, and you will send them a detailed product introduction later.
Category 2: Potential customer type
General information is relatively comprehensive (including company name, address, phone number, fax number, contact person/sincerity)
From the professional evaluation of the problem, it can be judged that such customers are your potential customers
The customer information for this type of foreign trade inquiry is also relatively clear, but it is possible that the customer did not clearly indicate which product they want to purchase. This type of inquiry is still acceptable, and we also need to pay attention to it.
You can first ask the customer which type of product they want to purchase, or you can first search for a positioning in the market where these customers are located. It is best to find some of the customer's previous procurement records, and with this understanding, you can recommend some products that are suitable for the customer.
Category 3: Invalid inquiry type
Many of these types of foreign trade inquiries are junk documents, either newly established buyers collecting information or buyers scamming samples, with the ultimate goal of not facilitating transactions. These types of inquiries have the following characteristics
1. Ask for the price of a specific product category without distinguishing between categories or general directions;
When you ask him about the booking situation, he will give you an unrealistic number;
3. Some intermediaries who are not even clear about what their customers want;
4. Formatted inquiry;
5. Send you peer information and quotation, and ask for a quote.
In addition to the content of the foreign trade inquiry, the validity can also be judged from the following aspects:
1. Check the sending time of the inquiry: Due to the time difference, customers generally do not send us emails during their break time. We can determine the authenticity of the inquiry based on the appropriateness of the sending time of the inquiry email, combined with other information.
2. By using custom data for personal use and entering the name of the company, all import and export information of the company can be directly mined, and it is basically possible to determine whether it is a real customer or a colleague who has come to talk nonsense!
3. Check inquiry email: Check whether the email left by the inquiry is corporate or private. Generally speaking, an email with a company name suffix is better than a private email such as YAHOO and MSN. You can also use email detection tools to determine.