In today's information age, we have more ways and channels to obtain the information we need, which is a significant help for foreign trade enterprises to find customers. However, there are various channels and approaches, and a lot of information needs to be collected through several channels to be complete. As a foreign trader, it is essential to easily, accurately, and faster than peers to find and connect with your target customers. Customs data is definitely a tool that you cannot miss.
1. Understand industry trends
Through customs data, global procurement information can be searched, and the number of buyers, transaction times, and import quantities of multiple countries around the world can be intuitively understood, thereby mastering the market demand status and market trends of these countries.
For example, if the product is milk, simply enter the English word for milk in the product description search box and click on "search" to quickly find milk procurement information from various countries, including procurement quantity, total weight, total amount, etc.
The query results are arranged in descending order by the number of purchasers in each country. On the right side, a chart is displayed dynamically to show the countries with high purchasing demand in recent years. This provides a direct and clear understanding of the needs of each country, and allows for the selection of potential cooperation countries based on their own products.
According to national procurement statistics, how many countries can we search for data? Is the data sufficient?
There's no need to worry, the customs data can query the import and export data of 33 countries such as the United States, Russia, Peru, etc. The data from 33 countries and tens of thousands of buyers is completely sufficient.
In addition to statistics by country, it is also possible to conduct statistics by enterprise, thereby quickly identifying buyers with high demand.
2. Analyze target customers
Simply click on "View Purchasers" in the search results to quickly view the information of purchasers in that country, including company name, import frequency, total number of imports, product import rate, number of trading countries, number of trading partners, etc., in order to analyze the import demand and frequency of target customers and make a basic judgment, such as determining whether the purchaser has cooperation value and the probability of cooperation with the purchaser.
3. Mining purchaser information
In the searched list of purchasers, click Analyze under the enterprise name to view the suppliers that the purchaser has collaborated with, the number of collaborations with each supplier, annual trade analysis, trade country analysis, and product analysis.
After reviewing and analyzing the information of the purchaser, if you have any intention to cooperate with the purchaser, you can click on the "immediately mining" button below the enterprise to search for the purchaser's contact information, in order to get in touch with the customer.
4. Explore peer customers
In addition to obtaining information about buyers in customs data, it is also possible to search for cooperating buyers in the same industry and see if one's own customers have any cooperation with other companies in the same industry.
After mining the information of peers, one can analyze the transaction records of peer companies, understand the procurement laws of buyers who cooperate with peer companies, analyze the procurement time frequency and amount of buyers, and based on this, analyze and determine whether it is possible to mine buyers from peer companies.
5. Revitalizing old customers
When you find that your old customers have reduced their procurement frequency, quantity, or even stopped purchasing, but you still want to continue working with them, you can think about whether your customers have been poached by your peers.
We can enter the name of the purchaser in the customs data to check if the enterprise is still purchasing. If there are recent purchasing records, it is likely that they have been poached by our peers.
At this point, we need to identify the problems in our products, pricing, communication, delivery time, and other aspects, and make targeted improvements and adjustments to win back old customers as much as possible and continue our cooperation.