General

What are the methods for finding customers in foreign trade? In the increasingly fierce market competition, it is becoming increasingly difficult for foreign trade to find customers. The dissemination of commercial information has resulted in a large amount of foreign trade promotion information, which cannot receive effective market feedback. More promotional information has suddenly become "splashing", and some foreign trade promotions are even inaudible. After the customer inquired about the price, there was no news. In a society of survival of the fittest, in such a cruel market, we need to pay attention to everything related to foreign trade. We need to do our best in foreign trade websites, foreign trade centralized procurement, foreign trade promotion, and even freight transportation. Details determine success or failure! Xiao Zhijun, let's show you some common ways to find customers in foreign trade:

Email Promotion

Email promotion can be said to be the most common form of foreign trade promotion. Many foreign trade personnel use various ways to obtain email addresses and develop customers through foreign trade promotion letters. Email was a great way of development at the beginning, as promotional information was directly transmitted to the target customer group through email.

However, in recent years, due to the increasing number of emails known as "spam", the promotion effect has been greatly reduced. Sometimes even sending dozens of emails may not allow a customer to proactively inquire. At the same time, it takes a long time and the effect is not obvious, making it easy for customers to resist. However, it is still the way many people rely on to search for what. After all, if you work hard enough and persist in sending emails, you will still be hungry. However, if you want more customers to inquire and place orders, email obviously does not have this effect.

Platform promotion

At present, our common promotion platforms mainly include several large B2B promotion platform websites such as Alibaba 88, Global Resources, and Made in China. Because there are several suppliers and purchasers in various industries around the world, it is highly sought after by many small and medium-sized foreign trade enterprises and foreign trade searchers. Quickly find suitable foreign trade customers.

With the spread of the financial crisis, the customer quality of various large-scale foreign trade e-commerce promotion platforms is declining. More and more foreign trade enterprises are starting to promote themselves on these platforms, and the number of inquiries received from customers continues to decrease, even for a month. It is also rumored that many B2B promotion platforms rarely promote overseas. At best, it is just a superficial promotion to domestic suppliers in China. No wonder the quality of tourists is so poor. Moreover, platforms like Alibaba 88, where traditional industry products are mostly saturated or close to saturation, do not have good results in platform promotion.

Search engine bidding promotion

Search engine bidding promotion should be said to be an effective way. According to statistics from international authoritative institutions, more than 80% of overseas customers search for goods on search engine websites using specific keywords, such as Google, Yahu, and MS_ Famous search engine websites such as N.

However, the bidding ranking of foreign trade promotion search engines is generally calculated based on click through rate. So malicious clicks often occur, and the cost of foreign trade enterprises and people placing bidding advertisements is high, but they have not received good results. According to the "2005 Search Engine Marketing Situation" released by SEMPO, 42% of search engine advertisers claim to be victims of click fraud. The SEMPO survey also showed that 78% of search engine advertisers and 72% of advertising agencies stated that they received more or less compensation from search engine manufacturers due to click fraud.

Generally speaking, the promotion of search engine bidding ranking belongs to the promotion information with high ranking, which has fast effectiveness, short time, but high cost. Not suitable for promoting all products. It is easy to maliciously click on advertisements and waste advertising costs. Small and medium-sized foreign trade enterprises are not commonly used.

Optimize SEO promotion

SEO optimization and foreign trade promotion can be said to represent the direction of future foreign trade promotion. The so-called SEO optimization promotion refers to using reasonable website optimization techniques to improve the ranking of foreign trade websites in major search engine websites, so that overseas customers prioritize your promotional information when using search websites to search for information. In today's rapidly developing internet, the proportion of people searching for goods and services through search engines is increasing, and the trust of optimized websites in customers leads to a high probability of placing orders. Due to the optimization and promotion of foreign trade SEO being a natural way to improve the ranking of foreign trade websites in search engines, it avoids malicious click behavior in bidding promotion. Its promotion time is relatively long, and good SEO optimization techniques can last for 2-3 years. Foreign trade promotion has achieved significant cost savings and results. However, one drawback of SEO optimization promotion is that the initial ranking time may be slightly longer. Once achieved, the effect will be very obvious.

Other promotion methods

Other promotion methods include attending trade fairs, blog marketing, etc. These methods have been promoted by some foreign trade enterprises and individuals. I won't go into detail here. The so-called marketing has no experts, as long as it can be accepted by customers and recognized by the market, it can be adopted. As long as we remember to spend the minimum cost. All methods for obtaining the best results are good methods for foreign trade to find customers.