Recently, I have received many private messages from my friends asking what the first step is to learn if you want to transform into foreign trade. At this point, I definitely want to share with everyone that the first step is to learn the analysis of foreign trade data. Only by selecting the right industry and export region can we ensure a sustained momentum in the future.
Those who have been engaged in foreign trade for a long time should be familiar with it. Customs data includes data on bills of lading and customs declarations from overseas countries. Simply put, it means being able to know the export probability of peers and the procurement records of target customers. The detailed content can even be queried for HS code, price, amount, weight, quantity, etc.
So how can customs data be used to the greatest extent possible?
Using Customs Data to Select Target Customers
The biggest advantage of customs data is that it ensures the authenticity, accuracy, and timeliness of buyer information. Formally exported goods will be publicly displayed on customs data, and the main countries and companies where you sell products can be found through customs data information. Communication can be conducted through development letters, which increases the success rate compared to blindly sending messages to companies to prevent harassment.
Customs data can grasp the purchasing patterns of buyers
It is also very important to understand the procurement laws of the region, just like the demand for fans will greatly increase in summer. Tracking and analyzing customs data can reveal the time when a country has the highest demand for your products, which is also the best sales and export period.
Customs data can help understand existing buyer loyalty
If you are fortunate enough to collaborate with a larger company, it is important to note that in order to ensure annual sales, these types of companies usually choose multiple suppliers for supply. Customs data can help you understand which suppliers are supplying. If your proportion decreases year by year, it is not because your relationship with customers has not been properly handled, but because the export volume of each supplier has decreased, It is necessary to improve or adjust the strategy in advance to avoid risks.
Customs data for customer reception
If you have a clear competitor, you can observe their import and export data information, actively contact their suppliers when there are problems with their enterprises, and try to receive their customers as much as possible to obtain the maximum benefits.
Contact information for customs data search
Regarding the built-in contact information in the data, some countries' information is highly authentic, especially in India. The procurement leader is usually a decision-making executive with a name and email address, which can be directly used. In addition, some customers fill in their own phone numbers, email addresses, etc., which are relatively small in quantity, and they can contact each other directly.
Customs data can be combined for use
Although some domestic exhibitions have stopped due to the epidemic, some foreign exhibitions are still open. If a company has too little information, we can learn about their quotations over the years through customs data, so as to know both ourselves and the other, and avoid price depression caused by opaque market prices.
So, customs data, as one of the ways to proactively develop customers in daily life, is still a good tool. To develop to customers, it is necessary to conduct a thorough analysis first. After passing the above analysis, select matching target buyers before making the next follow-up plan.