General

Many foreign trade people, after buying customs data, are eager to achieve success. After using it for a period of time without much effect, they will lose confidence and want to give up. Therefore, there is a saying in the foreign trade circle that "customs data is useless".

In fact, whether the salesperson insists on using customs data and follows the foreign trade development model suggested by professional customer service in actual business operations after the enterprise chooses to use it is a key factor that affects the conversion of information into actual value. Tianjin, a thermal insulation building materials enterprise, is a typical case. Their company's salesperson received orders from countries such as Australia, Indonesia, Vietnam, and Bangladesh within two months, with a total transaction volume of 600000 RMB.

This enterprise is a professional company in Tianjin that produces and exports insulation building materials. Mainly engaged in thermal insulation building materials such as glass wool felt, rock wool board, rubber plastic, and aluminum foil veneer. The main sales markets are Russia and Europe.

After collaborating with Huacheng Chuangzhi, the CEO of the company, General Manager Ji, organized the business department to conduct market and customer analysis internally, using internal sales data to grasp customer distribution and market structure; Externally, use customs data to grasp the changes in the entire international market and customer distribution, and through internal analysis and comparison, avoid adverse factors caused by a too single market structure.

The diversified development of the market effectively avoids the situation where individual market fluctuations seriously affect business development, especially the Southeast Asian market, which has rapidly developed in recent years, has become one of the preferred directions for the enterprise to explore new markets in 2022.

Secondly, in terms of digital tool applications, the enterprise mainly uses customs data products, and the platform mainly uses Alibaba International Station and China Manufacturing Network International Station. By combining customs data with existing market research data, the enterprise has achieved good results in digital applications.

The practical operation is mainly carried out from the following five aspects:

Firstly, in terms of market research, customs data is used to gain insight into the current development status and competitive landscape of the industry, such as major enterprises and market share within the industry, industry development trends, domestic and foreign market supply and demand, changes, and main factors affecting industry development.

Secondly, in terms of target market analysis, through customs data, it is possible to intuitively understand the procurement quantity, transaction frequency, and import quantity of each country, grasp the market demand situation and market trend of each country, and provide key information and valuable reference for business market decision-making.

Thirdly, in terms of key account development, combined with relevant market research and customs data, we can pay attention to the competitors cooperating with key accounts and identify the reasons for their cooperation.

The fourth is to do a good job in online marketing, B2B platforms, online exhibitions, live streaming sales models, and other online development, promotion and drainage.

Fifth, do a good job in team management. Huacheng Chuangzhi one-on-one professional customer service communicates with General Manager Ji to formulate corresponding rules and establish reward and punishment systems.

With the help of Huacheng Chuangzhi's professional customer service, in March, the CEO of the company, General Manager Ji, began to strictly command that the employees of the foreign trade business department complete the specified goals. At the end of March, the Foreign Trade Department had already provided samples and quotations to customers. By April, a certain number of customers had accumulated, and EDM marketing was carried out through the Huacheng Creative Intelligence intelligent marketing tool. Within two months, orders from countries such as Australia, Indonesia, Vietnam, and Bangladesh were received, with a total transaction of 600000 RMB. There were also multiple orders in the tracking process.

As a product of big data in foreign trade, customs data can significantly improve work efficiency and customer transaction rates for foreign traders, and is worth every foreign trader's in-depth understanding and application. Mastering the correct usage of customs data and persistently using it under the guidance of professional customer service can help everyone fully utilize the data.