General

Foreign trade development customers, finding potential customers is the key! Many of the foreign trade industry is now a new generation of young professionals, so there are many new salespeople who lack experience and think they are potential customers. This undoubtedly wastes a lot of energy. Today, let's talk about how to distinguish between customers and potential customers to avoid ineffective communication.

Foreign trade development customers, finding potential customers is the key! Firstly, international buyers are divided into four categories:

1. Established a procurement department in China

Multinational companies that hire domestic procurement personnel typically purchase directly from factories or from powerful distributors. They have a good understanding of China and tend to purchase finished products.

2. There is no procurement department in China

However, there are dedicated personnel responsible for purchasing in China, and such companies have a good understanding or a good understanding of the Chinese market. They have more or less experience in purchasing in China and hope to buy high-quality and affordable products in China. They often shop around, and exorbitant prices are likely to be eliminated. Such a purchaser may not necessarily choose the one with the lowest price, but will go to the supplier they believe has the best service at the lowest price, hoping that they will accept the price. So when giving them a quote, it is important to give them an overall image and convince them that you not only offer suitable prices, but also good quality and service.

3. Small and medium-sized enterprises with a desire to purchase in China but insufficient experience

Such companies are often the key service targets of foreign trade companies in the current situation. Firstly, they often do not have a dedicated person responsible for procurement in China, as they cannot invest too much energy. The needs of customers are often diverse, and the products of a factory often cannot meet their needs. This requires foreign trade companies to take on the responsibility of integrating domestic factories to meet customer needs.

4. I have not yet considered purchasing in China and have no procurement experience

The potential for this development may seem relatively small, but it's not entirely there. I have several clients who have never considered purchasing in China. At that time, I received a promotional letter from me using the Huacheng Chuangzhi Foreign Trade Development Customer Software. I happened to have a new project in hand, so I passed it on to me for a look. We quickly quoted the price and sent samples. As the first cooperation went smoothly and the degree of success far exceeded their imagination, we established a trade relationship. I believe that this type of customer is more likely to come from developed countries such as Europe, America, and Australia. Relatively speaking, the people in these regions are simple and honest.

summary

Foreign trade development customers, finding potential customers is the key! For small and medium-sized trading companies, customers of categories 2, 3, and 4 may become our customers. But for Type 2 customers, special attention should be paid to price advantages. Some strong domestic factories and other trading companies are your competitors. For Type 3 customers, you can boldly develop, provide high-quality services, and establish mutual trust in foreign trade relations with them. Finally, we can consider developing a fourth type of customer. The characteristic of this type of customer is that they are not familiar with the Chinese market and have no intention of comparing prices with other Chinese suppliers. As long as your price is reasonable, customers will accept it without any price worries. However, they must provide the best quality and service, making you their most reliable supplier.

Foreign trade development customers, finding potential customers is the key! Having said so much, you should know who your ideal potential customer is among the customers!