Foreign traders need to constantly seek new customers to maintain business development and growth, and customs data is an important way to find new customers. The following are the methods and steps for foreign traders to develop customers using customs data:
1、 Collect customs data
Foreign traders can collect customs data through various channels, such as customs websites, commercial databases, professional data analysis companies, etc. Among them, the customs website is the most basic channel, allowing free access to import and export data of enterprises. However, it should be noted that the data queried on the customs website is relatively simple and can only provide basic import and export information. If more detailed data is needed, it is necessary to purchase a commercial database or order data analysis services from a professional data analysis company.
2、 Analyze customs data
Foreign traders need to analyze the collected customs data and identify potential customers. When analyzing data, one can start from the following aspects:
1. Product category: By analyzing the import and export volume of a certain product in China, the demand and potential market size of the product can be found.
2. Product source: By analyzing the import and export situation of a country or region, we can understand the market demand and potential customers of that country or region.
3. Product price: By analyzing the import and export price of a product, we can understand the market price trend and market positioning.
4. Customer Type: By analyzing a customer's import and export situation, one can understand their product needs and market positioning.
3、 Screening potential customers
After analyzing customs import and export data, foreign traders need to screen out potential customers. When screening customers, you can start from the following aspects:
1. Product Requirements: Screen out customers who have a high demand for a certain product.
2. Market positioning: Select customers who match the market positioning of your company's products.
3. Potential markets: Select countries or regions with high import volume and low export volume, as well as countries or regions with high export volume and low import volume.
4. Customer reputation: Select customers with good reputation and high credit rating.
4、 Contact customers
After screening potential customers, foreign traders need to actively contact them, understand their needs and intentions, and establish long-term business relationships. When contacting customers, the following points should be noted:
1. Language communication: Use appropriate language for communication based on the customer's language habits and national culture.
2. Product Introduction: Introduce the characteristics and advantages of the company's products based on customer needs.