General

Customs data should be familiar to foreign traders. It refers to the bill of lading or customs declaration data from overseas countries, which can accurately display the export records of peers and the procurement records of target customers. It is one of the essential tools for foreign trade personnel in their daily work.

However, do you really understand the role of customs data? If you only use it to find target customers, then you are already out, and the value of customs data goes far beyond that.

Next, let's talk about the unknown uses of customs data that we are familiar with.

01. Analyze the target market

If your company has a new product that has just been launched or its existing business volume is not saturated, and is preparing to explore new markets, then you must want to know which country has greater demand and business opportunities.

Through customs data, it is possible to intuitively understand the number of purchasers, transaction times, and import quantities of each country, thereby mastering the market demand and trend of that country, and providing key information and valuable reference for foreign trade enterprises' market decision-making.

02. Insight into Industry Changes

Foreign trade enterprises can monitor supplier changes in target countries or regions through customs data.

When new suppliers continue to join the industry and market, it indicates that the industry and market may have high profits and demand, thereby continuously attracting new participants. But for enterprises, it also means that market competition is becoming increasingly fierce. It is important to adjust market strategies in a timely manner to put oneself in a favorable position in the competition.

03. Lock in competitors

By continuously analyzing the shipper's name in the customs bill of lading, foreign trade enterprises can accurately understand which peers in their industry there are and what their supply volume is.

Combined with Baidu search mining, it is possible to further analyze the types, operating conditions, and production scales of these competitors, so as to better understand their position and advantages in the industry and facilitate targeted market strategies for enterprises.

04. Monitoring peer customers

Foreign trade enterprises can continuously track and analyze the transaction records of their competitors through customs data, and grasp the procurement laws of their purchasers.

For example, how often to make purchases, how many times a year, and how much to purchase each time, in order to recommend suitable products to buyers at the appropriate time, improve the success rate of signing orders, and quickly seize the market of competitors.

05. Consolidate existing customers

In addition to cooperating with you, the customer may also have other suppliers.

By using customs data, foreign trade enterprises can track and analyze the transaction records of existing customers, and understand their supply sources and situations beyond their own enterprises.

By comparing and analyzing with these competitors, one can understand their own strengths and weaknesses, thereby finding breakthroughs, further consolidating cooperative relationships, and expanding order share.

06. Revitalizing old customers

If you have an old customer who has worked with you multiple times and has been hacked by your peers, you can find new suppliers and transaction records through customs data.

This information can help you objectively analyze the reasons for customer transfer, identify problems in your own product, price, communication, delivery time, and other aspects, and make targeted improvements and adjustments, in order to regain customer recognition, renew orders, and cooperate.

Unexpectedly, there are so many functions for customs data! Are you already eager to try foreign trade?

However, to maximize the value of customs data, the key is to choose the right data, otherwise it will be a waste of effort.

At present, there are various service providers providing customs data in the market, and in order to avoid being deceived, foreign traders must know how to distinguish when choosing.