General

How to obtain foreign trade orders through exhibitions? These practical tips need to be understood! Although the online internet is currently the most popular way to obtain orders, offline exhibitions are still an indispensable channel for foreign traders. However, we cannot display our products like before and wait for customers to come and find them. What we need to do is to actively attract customers to the exhibition booth and promote transaction rates through our strength.

Many enterprises may encounter various problems when attending exhibitions, such as not knowing how to communicate, having no topic with customers, being unable to answer questions raised by customers, having good conversations in the early stages, and being forgotten later on. This type of issue has gradually disappointed many companies with exhibitions. Therefore, learn these exhibition techniques to achieve the goal of expanding into a blue ocean of offline exhibitions.

Before the exhibition - prepare sufficient materials and prepare for the exhibition

① Notify existing customers to participate in the exhibition

Contacting all old customers and notifying them to come to the exhibition can make them feel that we care about them and enhance the relationship between business and customers; Secondly, to increase the popularity of our booth and make new customers feel that we are reliable enough; Thirdly, we can introduce our new products to old customers and have a certain repurchase rate.

② Contact new customers to participate in the exhibition

Although new customers have never cooperated with us, those who are willing to come prove that they have a certain intention. They can further communicate through the exhibition, showcase our product advantages, give customers a sense of trust, and promote transaction rates.

③ Understand the exhibition situation of peers

There will be many peers appearing at the exhibition, as the saying goes, "Only by knowing ourselves and the enemy can we win a hundred battles." We need to understand the prices, information, and characteristics of our competitors' products, and then identify advantages based on our own products to avoid the phenomenon of losing foreign trade orders.

④ Arrangement of Enterprise Booths

To excel at exhibitions, attention must be paid to decoration, etiquette, service, and other aspects. Enterprises can decorate the scene in a personalized way, use polite etiquette to treat people, and use meticulous service to conquer customers' hearts.

During the exhibition - pay attention to your demeanor and take the initiative to find customers

① Refusing to "sit idly by" and taking the initiative to capture the customer

I have put in a lot of effort to prepare the materials and complete the set etiquette in the early stage. In the middle of the exhibition, it is inevitable that we need to work hard. You should remember that customers will never come to our doorstep, and all you need to do is take the initiative to win customers and sign foreign trade orders!

② Always pay attention to customer dynamics and proactively communicate

When customers pass by our booth, they can take the initiative to welcome them and use simple words to exchange greetings, such as: "Hello, do you need any products?" "How many times have you been to China for exhibition? How do you feel?" "Hello, let me introduce our products to you. Close the relationship with customers through various Q&A methods.

After the exhibition - analyze the results and follow up on potential customers in a timely manner

① Take out data and analyze results

Everything will have a result and data. We can obtain ideal customers through exhibitions, or if we fail through exhibitions, we need to summarize the good and bad points and strive to win more foreign trade orders in the next exhibition.

② Timely follow-up of interested customers

Within a day or two after the end of the exhibition, quickly contact interested customers to see how they are considering. If they are willing, they can smoothly sign a foreign trade order. If they are still hesitant, they need to proactively ask for any misunderstandings, actively explain, and strive to obtain a foreign trade order.