General

What are the skills of foreign trade email marketing? Firstly, foreign trade email marketing is currently the main way for foreign trade companies to attract customers, and it is also a mainstream foreign trade marketing method. We need to avoid doing the following things in foreign trade email marketing. EDM actually has no skills, only to follow up on the marketing process. Xiao Zhijun summarizes as follows:

1. Do not bombard foreign trade customers indiscriminately

Whether domestically or internationally, unrestrained and unplanned EDM email marketing will inevitably lead to complaints and blackmail. We need to plan the frequency, time, and title of sending foreign trade email marketing materials.

2. Not understanding customer classification

Before sending foreign trade email marketing, it is necessary to segment foreign trade customers and send targeted messages based on different classifications, which will result in better results. The finer the user classification, the better the effectiveness of email marketing. You can design emails for each type of user and make strategies based on monitoring the viewing rate of foreign trade EDM emails.

3. Don't take up too much time for foreign trade customers

Design foreign trade email content based on customers from different regions, highlighting the content points that foreign trade customers are interested in, and allowing customers to see the most valuable content with the least amount of time.

4. Do not do email tracking data

Foreign trade email tracking is to test the effectiveness of this EDM. By tracking data such as the viewing rate and viewing time of foreign trade EDM email marketing, it can help foreign trade salespeople better understand customers and guide marketing strategies in the next step.

Suggest choosing a professional foreign trade email group sending software

Doing foreign trade requires the use of professional foreign trade email marketing software. There are too many free online tools, but the effectiveness is obviously poor. Therefore, choosing a professional foreign trade email group sending tool can help enterprises better improve the delivery rate, opening rate, and conversion rate of group emails, and can help enterprise marketing personnel reduce many tedious operations of email group sending and improve work efficiency. Here, we recommend using Huacheng Chuangzhi Foreign Trade Email Marketing EDM. In terms of foreign trade email function, it not only has efficient group sending function, but also can achieve one-on-one email marketing, and can access a large number of foreign trade email templates with one click, truly meeting the needs of foreign trade enterprise email marketing.