General

Foreign trade email marketing refers to sending email development letters to potential foreign trade customers, obtaining effective inquiries from them, and ultimately bringing in foreign trade orders. It is currently a relatively low-cost and traditional method of foreign trade customer acquisition and development. So far, for foreign trade, foreigners' dependence on email has not weakened with the development of internet social media. Of course, there is data indicating that, Currently, 57% of foreigners still spend 10 to 60 minutes browsing emails within a week. So how to find overseas customers through foreign trade email marketing, it is necessary to pay attention to the skills and methods of foreign trade email marketing. Huacheng Chuangzhi has accumulated business experience through years of service in foreign trade enterprises, and summarizes the operational skills and methods of foreign trade email marketing as follows:

1. Foreign trade email sending time

The time when foreign trade emails are sent is a relatively important point. Foreigners almost check emails at a fixed time point, so it is necessary to choose a suitable email sending time to match their viewing habits. The optimal time for sending emails needs to be determined based on the recipient's country, region, time zone, and schedule. For example, the first thing for procurement personnel in overseas enterprises after work is to open their email to check emails, So sending emails during client work can be more efficient.

2. Foreign trade email subject

The subject of a foreign trade email is the earliest information that the recipient can see. Whether the email content can attract attention or not, the subject plays a significant role. The email topic should be concise and concise, so that the recipient can decide whether to continue reading the email content. Suggest using the simplest content to express your product and service demands. In addition, it is necessary to configure professional and exquisite products, relevant images, and corresponding product link addresses. Of course, it is also important to pay attention to the size of the email.

3. Tracking of foreign trade email marketing effectiveness

The ultimate goal is to track the effectiveness of foreign trade email marketing. Every email that cannot be sent out should be effectively tracked, and the conversion, unsubscription, opening, reading, and link clicking of email marketing should be carefully counted. Then, by analyzing this data, the target audience and content of the email can be adjusted, so as to know the effectiveness of each foreign trade email release work and not to make useless efforts, Doing this with a purpose will yield unexpected results.

4. Choose professional foreign trade email marketing software

At present, there are professional foreign trade email marketing software on the market that supports mass release and effect tracking, and the software includes a large number of marketing templates, which is a qualitative leap in the efficiency of traditional foreign trade email marketing. Of course, there are also some free email mass sending tools online, and Fumeng recommends not using them, as the results are definitely unsatisfactory and there is a risk of data leakage, Choosing a professional foreign trade email marketing software can help business representatives reduce the tedious workload of sending foreign trade emails, improve work efficiency, and most importantly, make it easier to find potential customers and bring in orders.