General

For foreign trade enterprises, the cycle can last for several months and there are easily changes in the middle. If the sales cycle can be shortened, rapid transactions can be achieved, sales profits can be increased, and risks can be reduced.

To address this issue, let's talk about how to use foreign trade software to shorten the sales cycle.

1. Sales process

The use of a unified sales process by foreign trade salespeople is the key to accelerating the conversion of potential customers into transaction customers.

Foreign trade software divides the SOP of foreign trade sales into six sales stages, which are potential customers, communication, inquiry and quotation, request sample interaction, order fulfillment and customer operation. Moreover, each sales stage has corresponding sales skills, tools, and checkpoints, forming a feasible closed-loop. Together, they form the framework of the foreign trade sales SOP, improving the conversion rate at each step in order to obtain more orders.

2. Customer Management

The more knowledgeable the salesperson is about the customer, the shorter the sales cycle. By presenting a 360 ° overview of customers through foreign trade software, sales personnel can obtain very complete customer information, such as contacts, business opportunities, peak procurement periods, partners, purchased goods, and so on.

In addition, foreign trade software categorizes and archives the basic information of customers. During the process of following up with customers, salespeople label them accordingly based on their current status: quotation, contract, order placement, etc. They can also classify customers. Therefore, when making customer secondary marketing follow-up plans, salespeople can push different marketing content for different customer groups, This can improve the lead conversion rate, shorten the sales cycle, and easily achieve more transactions.

3. Quotation Management

Foreign trade software supports foreign trade enterprises to develop template foreign trade quotation formats, standardize the quotation process and output format, avoid risks, and improve the conversion rate of business opportunities. Customized foreign trade quotation approval process to avoid the risk of price misreporting. In addition, during the foreign trade quotation process, the sales assistant function can be used to timely understand the product price, historical quotation, and transaction records, so that foreign trade salespeople can quickly make quotation strategies and improve work efficiency.