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The importance of import and export data for foreign trade enterprises

2023-04-12

Foreign trade import and export data plays a crucial role in international trade. It is not only an essential tool for foreign trade customer development, but also a data support in trade.

Import and export data mainly has five functions:

Analyze target markets and develop customers; Improve customer conversion, detect peer customers, and revitalize existing customers; Understand industry changes, comprehensively understand market supply and demand changes, and adjust export strategies in a timely manner; Understand competitors, grasp the development status of global competitors, and adjust competitive strategies at any time.

1. Analyze the target market and develop customers

Through import and export data, it is possible to intuitively understand the number of buyers, transaction times, and import quantities of multiple countries around the world, thereby mastering the market demand and market trends of these countries, and providing key information and valuable references for foreign trade enterprises' market decision-making.

2. Improve customer conversion, detect peer customers, and revitalize existing customers

Foreign trade enterprises can continuously track and analyze the transaction records of their competitors through import and export data, and grasp the procurement laws of their purchasers.

For example, how often to make purchases, how many times a year, and how much to purchase each time, in order to recommend suitable products to buyers at the appropriate time, improve the success rate of signing orders, and quickly seize the market of competitors.

Previously, there was an analysis of how we use import and export data to develop customers, especially those of our peers. However, while we are exploring our peers' customers, our peers are also keeping an eye on our customers.

If you have an old customer who has worked with you multiple times and has not worked with you for a period of time, then you can check their recent purchasers and procurement frequency through import and export data, and you can know which peer stole your customer.

Wow, there are so many functions for customs data. Do we need to reuse it?

View bill of lading data, loading port and unloading port

3. Understand industry changes, comprehensively understand market supply and demand changes, and adjust export strategies in a timely manner

If you are the company owner or foreign trade manager, and you want to know the products with the highest sales volume in each region, then this export customs data can be achieved.

Because he can see the situation of every Chinese company exporting to foreign countries, including the export frequency, such as exporting three times a month, exporting weight, exporting 200000 KG each time, exporting product name, exporting machinery or accessories, exporting port, Shenzhen Yantian Port or Shenzhen Shekou Port, etc.

4. Understand competitors, grasp the development status of global competitors, and adjust competitive strategies at any time

Foreign trade enterprises can accurately understand their industry competitors and their transaction records through the bill of lading information in customs data.

Existence is reasonable, the same data, different usage methods, and different effects are reflected.


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