General

How to choose foreign trade software, mastering these 4 points is enough!

1. Does it meet your core needs?

According to the actual needs of foreign trade companies, there is no need to match all the functions in one go, and if there is no match, it will cost a lot of money.

For foreign trade companies, choosing foreign trade software is not about how powerful its functions are, but about whether it meets the company's needs and brings substantial benefits to the company's business expansion and management. So when purchasing foreign trade software, it is important to consider whether it is practical. Some foreign trade software is also good, but it may not be suitable for your company. For example, some software integrates powerful additional functions, but some modules are not needed by the company. Therefore, it is necessary to discard them and make your foreign trade software more refined and practical.

For the vast majority of foreign trade companies, they want to solve the following pain points through foreign trade software, and you can also refer to them:

① Improve efficiency and save time

② Accurately reach customers

③ Data is useful and authentic

④ Efficient management of customers, orders, processes

⑤ Email marketing has a high reach rate and a low probability of blocking emails

After clarifying the requirements, you can create a list of the required functions and list the most important ones, such as email group sending function, global customer search function, which functions are indispensable for CRM customer management... Then, based on this list, you can select several foreign trade management software that meet the requirements.

2. Is your background good?

Background investigation: Are the founders, product managers, and technical team members familiar with the foreign trade industry? Is the founder's resources in the foreign trade industry extensive, and does the technical team and leader have a background as an internet powerhouse?

Is the software development company legitimate? When selecting a foreign trade software, it is necessary to know the research and development company to which it belongs. We need to confirm whether the company is reliable and can check whether the enterprise is legally registered on the website of the Industrial and Commercial Bureau.

Is it independently developed? Our own research and development team effectively ensures after-sales service for purchasing foreign trade software. Software products are different from general products. In the long-term use process, even if the initial research and development considerations are more refined, there will still be many unexpected problems. If you have your own research and development team, the problems that arise can be solved quickly. If not, you often only get perfunctory or delayed responses. In addition, with the continuous development of the industry and changes in various policies, software needs to be constantly updated, which is difficult for outsourcing teams to achieve. Only software companies with their own development team can provide customers with the latest services.

3. How about after-sales service guarantee?

This includes the speed at which technical and sales personnel provide feedback on user questions, the speed at which problems are solved, as well as service awareness and attitude.

After sales service is crucial. Don't trust companies that boast excessively about their software and deceive them into paying no attention after purchasing. Using such software will only increase the company's burden. Some people may question it, I'm useless. How do I know how good its after-sales service is? I think this can be learned through other channels. There will always be customers who have used their products. Before making a purchase, first understand the software company's products and services through those customers before making a decision. Don't invest blindly.

4. Is there an industry solution?

Simply put, it means whether this software is useful or not, and whether it can help you. So you must use it before you know.

The foreign trade industry involves a wide range of aspects, with numerous details. A good foreign trade software should be very familiar with the foreign trade process, and its designed management philosophy should be in line with the actual situation of the industry. It can grasp the pain points, and professional foreign trade software will learn from advanced application models and management practices in the same industry, fully reflecting the characteristics of the industry where the enterprise is located in the form of industry solutions.

For foreign trade customer development software, its function is customer development. Generally, it directly and accurately locates a certain region, selects industry keywords, obtains customer contact information in bulk, and of course, there are other methods, such as customs data, social media account retrieval, etc. So we must understand how it finds customers? Be sure to choose a global customer acquisition software that can accurately locate product requirements and provide bulk customer contact information.