General

Email is an important way for foreign traders to follow up with customers, but over time, everyone has a feeling that there are too many emails, making it inconvenient to find them. Some emails may even forget to reply, and the effectiveness of sending them is unknown; And foreign trade bosses or managers are even more distressed. If employees leave, email follow-up with customers will inevitably be interrupted, and customers may be lost

So, is there any good way to efficiently manage massive amounts of emails and securely store them? The answer is yes! Huacheng Foreign Trade Email Marketing Helps You, Let's Take a Look~

01. Automatic marketing

In traditional ways, foreign traders can only solve marketing problems by sending foreign trade emails in groups, which is not targeted enough. The most important thing is that the quantity and results of marketing cannot be quantified. Usually, after a batch of emails are sent, there is no response.

And Huacheng Foreign Trade email marketing can set different marketing email templates based on customer profiles, develop marketing plans, and conduct automatic marketing. For example, to send the latest new products to all customers brought back from German exhibitions, corresponding matching criteria can be set in the system: the customer's country is Germany, and the customer's source is the exhibition. Select the corresponding marketing email template, insert the new product, and then send it regularly according to the time difference setting. After setting it, the system will automatically recommend new products to all German exhibition customers. For example, upcoming holidays such as Christmas and New Year can also be automated for marketing to improve marketing efficiency.

02. Do not miss emails

Foreign trade people may encounter this situation: they click on the email and take a look, but think about replying to urgent or close time difference customer emails first, and may turn around and forget to reply. Note: At this point, you have already clicked on the email, and you may not be able to find it among the many emails. This can be easily solved by using Huacheng Foreign Trade email marketing, which unifies unanswered emails into "pending emails". Even if an email has been clicked, as long as there is no reply, it will still be in the pending emails to prevent any missed or non reply situations.

03. Email tracking

Sent the email, did the customer open it? How many times have you read? When did you read it? These foreign trade people all need to understand, not just send it out and it's done. So, how do you track the effect? Huacheng Foreign Trade Email Marketing can timely perceive the reading situation of foreign trade customers, gain insight into their purchasing intentions, and improve transaction rates. This way, every time you send an email, you have a clear idea and no longer have to make wild guesses. More importantly, when it is known that an email has been opened for reading, but there is no response, a secondary follow-up can be focused on this customer. After multiple targeted follow-up, the response rate is higher.

04. Email storage management

Foreign trade companies inevitably encounter personnel turnover, which inevitably leads to handover issues. The foreign trade CRM system effectively solves this problem, taking Huacheng Foreign Trade Email as an example. It can uniformly store foreign trade customer emails and retrieve them according to permissions, ensuring traceability of business processes. Additionally, when employees leave, the handover of business work can be completed in 10 minutes, significantly reducing the cost of turnover for business personnel.

05. Subordinate email management

In a team, following up on customers is not just a matter of one person. If managers want to see the customer follow-up status of their subordinates, they don't need to ask one by one. They can directly check the email response status and other data information of their subordinates through Huacheng Foreign Trade email marketing, and view their work status. This is an important part of transparency in enterprise business.

Assuming a salesperson is unable to reply to emails due to temporary issues, they can also transfer the email handling function to other salespersons for processing. Through internal collaboration, processing efficiency can be improved, and emails such as inquiries from important foreign trade customers cannot be missed.