General

You should know that foreign trade email marketing is the oldest marketing method in the world. However, due to the rapid development of the Internet, foreign trade marketing methods are also constantly increasing, and the effectiveness of foreign trade email marketing is still good. So, how can foreign trade email marketing be effective? Now let Xiaozhijun explain to everyone!

How can foreign trade email marketing be effective? Teach you 5 tips!

1. First address the customer, then the purpose of sending the email

This is suitable for old customers who have previously worked with us, and for old customers who have had conversations or collaborations, one-on-one delivery. It's easy to understand. What would you say in the first sentence when you talk to someone? Of course, you should address the other person first, whether it's Lao Wang or Lao Zhang. Only by addressing the other person first can they know that you have had contact before and are old acquaintances. At this point, you can try the title of Mr./Ms. John, Please accept the gift your wife specially made for you! (Mr. John, please accept the gift that your wife specifically customized for you.)

2. Put hotspots and controversial points on the title

Where does the focus of people's attention shift to potential unknown customers after they have had enough to drink and eat in their spare time? You satisfy the user's desire for gossip and also gossip about your product. Kill two birds with one stone, why not?

3. Starting from the title

We need to place the most crucial attraction word in the first three words of the title, and the second key attraction word in the last three words of the title, which is suitable for mass email development clients like "looking for a needle in a haystack". Don't ask why? This is just the result of eye tracking: when people look at a title, they focus most on the first three words and the last three words.

4. Intentionally

This approach is suitable for potential customers who may be interested in your product. The simple explanation is that you clearly want the user to open it for viewing, but tell them not to open it for viewing. For example: Better not look at it lightly... (Don't look lightly), I'm afraid you should not look at it.

5. Title digitization

Adding numerical titles can give people a sense of urgency, such as the upcoming Double Eleven Promotion, where discounts are constantly available! The countdown to Double Eleven is three days, and the costumes are three fold down! Three more days? What is the date today and three days from now? I happen to be buying a coat for my mom and a T-shirt for my husband, which is folded three times to save more than a little bit. Hurry up and open it to see if there are any suitable ones. The order may just come in this way, what we want is this effect. Therefore, if enterprises want to choose an email sending platform, it is recommended to choose Huacheng Chuangzhi Foreign Trade Email Marketing.

The above is an introduction to the content of "How to Make Foreign Trade Email Marketing Effective". I believe everyone will have a certain understanding after reading it. If there are any unclear areas, you can consult the Huacheng Creative Intelligence official website.