General

It is necessary for enterprises to do well in marketing if they want to engage in foreign trade. In foreign trade marketing, foreign trade email marketing is an essential marketing method. Foreign trade email marketing may seem simple, but in fact, to do a good job in email marketing, one needs to delve deeper into it. Learn some foreign trade email marketing skills in order to do a good job in marketing work.

1、 To do a good job in email marketing, the first thing to know is the importance of the email topic. The theme of an email is like the title of an article. Even if the content of your article is good and readable, and the title is not attractive, others will not open it for reading. No matter how well you write, it is useless for no one to appreciate it.

2、 Understand the purpose of foreign trade email marketing. Is it to promote the brand, products and services, maintain old customers, or develop new customers? These should be planned well in the early stage of email marketing, and then done according to the planned plan in the later stage.

3、 Creative design. Creative design includes designing email page titles, content, link pointing, and more. The planning of the email body and title, as well as the arrangement of content, should be measured by customer experience.

4、 The email content should be readable and make the customer feel helpful.

Don't make the other person feel like you want to promote something in the email. If there is no other content in the email besides selling your product, and the customer has no desire to read your content and feels that it is not helpful to them, the email will not achieve the marketing purpose.

5、 Customer centric

When marketing, it is even more important to pay attention to the phrase 'customers are God'. Marketing content should not be full of false and empty words, which can easily make customers feel uncomfortable. From the perspective of the customer, write more approachable vocabulary to make them feel that the customer is the top priority.

We need to master the above foreign trade email marketing skills in foreign trade marketing in order to achieve the best marketing results.