General

Why are others' foreign trade inquiries more accurate when building a foreign trade website? The purpose of most enterprises building foreign trade websites is to obtain more accurate inquiries, but most enterprises have no direction in how to do it. They either read various unsystematic articles online to learn how to operate, or just find a website building company to do a good job, and the final results are not ideal. So how can foreign trade websites obtain more foreign trade inquiries?

What kind of foreign trade website is beneficial for Google's SEO ranking

Foreign trade websites should conform to Google's preferences, including optimizing the settings of tags such as TDK tags, h1 tags, Alt tags, etc. Url should be static, and urls should be as simple as possible, preferably including keywords and the addition of website breadcrumb navigation.

The website structure should be flattened, and the website hierarchy should not exceed 3 levels. Add a website map to the website, etc.

Two points to pay special attention to are website opening speed, website user experience, and website keywords. These three points are important factors for Google to evaluate website ranking. Websites need to purchase foreign servers to ensure faster website opening speed.

The design of the website should conform to the aesthetic habits of the target customers, and the website structure should be clear, so that users can quickly find the content they want to know and reduce the bounce rate.

The theme of the website should be clear, and the title, keywords, and content of the webpage should match. Different pages need to have different TDK tags set according to the content, and should not be completely duplicated.

02 Preconditions for Obtaining Foreign Trade Inquiry

The first thing that enterprises need to understand is what is the prerequisite for obtaining foreign trade inquiries. Then it is necessary to give potential customers the opportunity to see the company's website, otherwise even if the website is done well and the product is good, if the target customer cannot see it, there will be no foreign trade inquiries.

So how can users have the opportunity to see the company's website?

A simple and cost-effective way is to do Google SEO optimization to obtain the ranking of the top pages of Google, so that potential customers may see and click on the company website during search, thereby achieving the next step of conversion.

03 How to optimize foreign trade websites

Since we understand the importance of optimizing foreign trade websites for obtaining inquiries, how should we optimize foreign trade websites?

Some companies believe that optimizing foreign trade websites is just a matter of completing website construction. As long as the website is launched and more articles are added and external chain rankings are done, it can go up. Some companies even stay in the early optimization ideas, believing that buying more external chain rankings can quickly go up. However, Google's algorithm has been updated multiple times, with a focus on cracking down on behaviors such as spam external links and batch collection. Once a website is discovered, it will be punished.

Therefore, it is recommended that enterprises should follow the steps and use the white hat approach when doing Google SEO. To achieve good optimization results, they need to use SEO ideas and techniques from the time of website establishment.

04 Precautions

1. Server selection

It should be noted that in foreign countries, there is a high level of emphasis on the internet, and the quality of servers has an impact on the promotion of websites in the future.

Furthermore, selecting a good server can speed up your website access. Imagine if your website loads for 5 seconds and still doesn't come out, will your customers continue to stay on your website?

2. Selection of domain name

The website needs to have its own independent domain name and cannot be a secondary domain name.

Everyone has a common understanding that the construction of foreign trade websites is that the simpler the domain name, the better it is for easy memory.

At present, from the perspective of domestic domain name registration habits, this principle seems to be correct. We often use the initial abbreviation or full name of a noun.

But there are still some differences in the construction of foreign trade websites, because for foreign trade enterprises, the meaning of domain name entries is broader. Foreigners do not like the form of adding numbers to domain names, and think that a good domain name is one that includes product names or brand names.

So when choosing a foreign trade website domain name, it is important to pay attention to these factors, and the shorter the domain name, the better.

3. Timely update of content

Persist in maintaining continuous updates of the website's news section. When creating article content, the first step is to search for topics. Topics should start from the content that the target customer is most eager to understand, and can also be industry and current hot topics. Of course, the layout of the article is also very important, with cleanliness and clear paragraphs.

4. Pre launch testing

Before the website goes online, enterprises need to conduct testing and not rush to go online. Otherwise, after going online for a period of time, it will be difficult to adjust the website and it will also affect optimization work. Therefore, enterprises need to conduct various tests before going online to understand various aspects such as website compatibility, website opening speed, and whether there are significant errors in website content. Only after checking that there are no problems can they go online.

5. Don't fall into the optimization trap

Foreign friends are accustomed to and like Google, so after building a website, promotion must be done on Google, not on Baidu, otherwise your website will never be visible.

6. Enhance customer trust

To enhance customer trust, foreign trade websites are an important platform for showcasing a company's own brand image. Product quality assurance, transportation safety, and privacy clauses should be clear and clear.

The website information should be truthful and trustworthy, and some company obtained honor certificates, relevant patents, company photos, factory videos (VR technology panoramic display can be used to provide a more realistic and outstanding enterprise strength) can be added to enhance customer trust.