General

There are many foreign trade salespeople who directly search for customers using global customs data. But after sending the email, the response was particularly small. If you use this method to develop customers, if there are a few customers, it will only indicate your good luck. If you cannot develop clients, it is also a normal thing. You should not blame yourself, you should find your own reasons. Since you have spent money buying global customs data, you must use it in the right way!

So now let's share our experience using global customs data with everyone.

What is customs data?

Customs data comes from bill of lading or customs declaration data from various countries, which is very real and objective foreign trade data that cannot be falsified. It includes the names of buyers, suppliers, and other enterprises, procurement records, procurement weight, procurement amount, freight information, etc., with a rich amount of information.

What is the use of customs data?

1. Customs data can help you quickly screen buyers

In some global customs data, there are a particularly large number of buyers and industries, but not every one is suitable for your customers. Only what is suitable for you is the best.

So how do you find foreign buyers? Firstly, you must first determine whether this customer is a professional buyer, which is very important. Otherwise, doing a lot of work is useless. By comparing the sales quantity of the product, you can determine the professional level of this customer. Some customers only purchase your product, but you are just one of their thousands of transactions. These companies are definitely primarily freight forwarders, and they can be directly screened out.

2. Customs data can be used to analyze and master the purchasing patterns of buyers

If you find professional buyers using global customs data, you must first analyze the customer's daily purchasing habits. You need to determine whether the product matches your product based on the customer's purchase amount. If it's a big customer, you can't take it, and a small customer doesn't want to talk to them, so what suits you is the best.

According to the customs data system, checking where the customer's procurement area is and understanding whether the customer is concerned about product quality or price will help with future transactions. Then use the customer's usual procurement time to analyze the customer's next procurement time.

In short, identify the purchasing patterns of buyers. Recommend company products to buyers at the best time to increase hit rates.

3. Customs data can monitor competitors

If you have already analyzed this customer, you need to observe their product quality and prices by reviewing their supplier's export data. By comparing and analyzing competitors and yourself, you can find breakthroughs, further consolidate customer relationships, and enhance customer value. Otherwise, why would people give up their previous partners and collaborate with you? Whether in terms of quality or service, we must find our own strength.

If your competitor's price is relatively high, but the quality is the same as your product, then in this case, you can directly contact the customer, which will bring huge advantages. If the customer has abandoned many of their peers, you can also analyze the reasons why the customer will not continue to cooperate with them.

4. Customs data can deeply mine contacts

After obtaining global customs data, many sales directly send emails, but it is difficult to obtain results if the sending email is not the corresponding person. In fact, after obtaining global customs data, you should first check the company's name to learn more about the company, then find the relevant person in charge of the company, and then discuss cooperation matters. This will be very efficient.

5. Customs data allows you to communicate in multiple ways in parallel

There are many salespeople in our country who only rely on email to develop customers. In fact, this method has certain drawbacks and requires flexible learning of various social and chat methods. For example, if you receive some promotional emails and the quantity is particularly large, many people won't open them. However, if you use certain social media apps and someone greets you frequently, the likelihood of us responding is particularly high.

When doing sales, when you receive global customs data, you must have a clear mindset. No matter what channels you use to communicate with customers, do not be afraid of customers' rejection, because sales work is inherently a game of "one small deposit, one small withdrawal". As long as you put in effort, you will definitely gain something.

The most important thing is that your professionalism must be high. If you are not very professional, you may lose valuable customers!