General

In recent years, with the development and upgrading of technology, foreign social media marketing has become one of the marketing methods that more and more foreign trade companies are paying attention to. For example, social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok have already fully participated in various aspects of the public's work, daily life, gaming and entertainment. But in foreign marketing, integrating with the trend of the times, fully utilizing the influence and unique role of foreign social media, and carrying out marketing promotion can help us improve the actual effectiveness of foreign marketing promotion, and better develop and design potential user groups. How can we do a good job in foreign social media marketing and promotion? You must master these four marketing concepts well. 1、 Sincerity is always a great skill

Foreign social media marketing is fundamentally different from domestic social media marketing. When carrying out Chinese social media marketing, buying traffic and fans is often one of the necessary marketing methods, and even various platforms have openly launched a "real price".

But marketing outside the walls is basically a different world.

Taking YouTube, a widely known video platform, as an example, the regulation of production and manufacturing false reporting databases is very strict. Tiktok powder, praise and buy reviews will be severely punished as long as it is a non-traditional way to channel its own columns. According to statistical analysis, in previous years alone, over 17000 YouTube channel sections were permanently banned.

Proper packaging is indisputable in marketing, but doing too much is not enough. When promoting social media marketing abroad, it is best to use fewer tricks and more sincerity.

2、 Create brand differentiation

The company's sailing road has long bid farewell to the rough growth period, and as the company sails in the dust, market competition is becoming increasingly fierce.

Shein's success lies not only in having strong supplier resources, but also in being a skilled player in foreign social media marketing and promotion. For example, Shein has long chosen internet celebrities to sell to them. Granting humanized character relationships to corporate brands, and when operating the brand's social media platform, Shein's product photos also emphasize the "social media style", There is a sharp contrast with ZARA's "high cold wind". In terms of style and content, it sets out to be unique, straightforward, and passionate. The brand characteristics that are close and approachable are clearly more attractive on social media platforms. The daily information received by customers is complex and complex, and their awareness of product differentiation is becoming increasingly weak. Creating brand differentiation is crucial. It is important to target a unique target audience (UVP) for the enterprise Communicate to the target audience to achieve word-of-mouth marketing, precise drainage methods, and efficient conversion.

3、 Targeted marketing tailored to platform characteristics

The characteristics of each foreign social media platform are different, and customer profiles and characteristics are also completely different. When carrying out foreign social media marketing and promotion, it is necessary to plan corresponding marketing plans based on the characteristics of different platforms. For example, TikTok's user interaction is strong, and its customers are usually young people, making it particularly suitable to post more artistic and creative marketing content on the wall. For companies that need to quickly start their brand image, TikTok, as the fastest growing social media platform nowadays, is a good choice. Twitter is more like China Weibo, a news and information platform with the characteristics of timely news and information, making the information on Twitter have the advantages of massive analysis and fast update frequency. Therefore, Twitter is more suitable for concise, clear, and real-time content news and information disclosure with both graphics and text. 4、 Produce meaningful content.

The ultimate goal of foreign social media marketing and promotion is to gain potential users, but determining whether a customer ultimately converts into our product, apart from the product itself, the marketing content she sees most immediately is an important measure. In foreign marketing and promotion on social media platforms, the essence of "content oriented" has not changed. If you want your consumers to become your "loyal fans" and ultimately become your customers, you need to create meaningful content to attract them. In terms of content production, we can refer to the rule of 60%, 30% and 10%: 60% of professional related content (highlighting professional ability), 30% of life related content (highlighting true and effective), 10% of cutting-edge views in the field. In today's society, marketing is no longer a simple way to promote "cheating" customers. One of the biggest characteristics of internet technology is "focusing". In foreign social media marketing promotion, continuous and positive focusing may be more conducive to achieving precision, word-of-mouth marketing, and efficient conversion of marketing practical effects.