General

On April 15th, the 133rd China Import and Export Commodity Fair (Canton Fair) resumed offline hosting. As a trade bridge connecting China and the world, the Canton Fair plays a more prominent role in serving international trade, promoting internal and external connectivity, and promoting economic development. Recently released data shows that China's foreign trade has shown a positive trend month by month this year, releasing positive signals: China's foreign trade supply capacity has fully recovered, and China's demand for world products has gradually stabilized. Huacheng Import and Export Data Observation Report.

Offline exhibition is highly popular

As an important platform for China's foreign trade, the Canton Fair has fully resumed offline exhibitions after implementing the "Class B and Class B Management" policy for epidemic prevention and control, which is of great significance to foreign trade enterprises.

A lithium battery rechargeable flashlight from Swiss Tech can be sold for $50 in the foreign market, which surprised buyers and immediately placed an order. This is the first day of offline restart of the Canton Fair, a real case of Hangzhou Juxing Technology Co., Ltd. booth. Li Feng, senior vice president of Superstar Technology, said excitedly to reporters: "This morning, the largest building materials buyer in South America stayed at our booth for two hours and bought many new products." As a world leading tool company, Superstar Technology began to expand its market to countries and regions along the "the Belt and Road" five years ago. "Although the proportion of exports is not high at present, the output value has increased rapidly." Li Feng said that the "the Belt and Road" will be a focus of the company's future development.

The Canton Fair is an internationally renowned exhibition brand, and many foreign buyers have more confidence in the qualifications of exhibitors. Southeast Asia, South America, and Europe are the main export markets of Guangzhou Gaoen Machinery Technology Co., Ltd. "March this year was our month with the highest order volume." Gaoen Chairman Zheng Jianpan introduced that in recent years, although professional buyers have decreased, the Canton Fair has a high reputation, and many newly growing foreign distributors will definitely come to the Fair. This is an important channel for us to acquire new customers

Before departure, I had already arranged to meet many old customers at the exhibition hall, and I hope to use the Canton Fair platform to meet more new customers, not only to boost performance but also lay a foundation for the expansion of orders throughout the year. "The relevant person in charge of Leshan Dongchuan Machinery Co., Ltd. said that Huacheng Import and Export Data Observation Report.

Zhang Jianping, Deputy Director of the Academic Committee of the Research Institute of the Ministry of Commerce, stated that with the current global trade downturn and the contraction of international market demand, China is hosting the Canton Fair offline, which will have an irreplaceable role in boosting market confidence and stabilizing the scale of foreign trade. "With its brand influence and International marketing network, the Canton Fair plays a very important role and function in helping the country's dual cycle strategy, promoting high-quality development, and stabilizing foreign trade and employment."

According to statistics from the Canton Fair, on the first day of its opening on the 15th, 370000 people entered the venue throughout the day, including 67000 foreigners. At the same time, the online platform of the Canton Fair saw 410000 views.

Continuous optimization of exhibition structure

At the 133rd Canton Fair, production enterprises and private enterprises were undoubtedly the largest exhibitors. Xu Bing, spokesperson for the Canton Fair and deputy director of the China Foreign Trade Center, introduced that a total of approximately 5700 leading enterprises in the industry and high-quality enterprises with titles such as specialized, refined, and innovative "little giants", manufacturing single champion, national high-tech enterprise, and national enterprise technology center participated in the event. Huacheng Import and Export Data Observation Report.

Over the past three years, we have been dedicated to researching and developing iterative new products. This Canton Fair is a time to face buyers and local markets for inspection. We hope to gain higher quality customers through this exhibition. "Wu Haoming, Asia Pacific Sales Manager of Guangzhou Phyllis Solar Technology Co., Ltd., told reporters that research and development requires a large amount of investment, and policy support from the government, such as taxes, allows enterprises to move forward with ease. At present, Phyllis enjoys the R&D fee deduction and high-tech enterprise income tax preferential policies, saving a large amount of funds. In 2022, the company also received nearly 40 million yuan in export tax refunds, which strongly support the iteration of technological updates and help us explore new markets

Zhejiang Xiling Co., Ltd. is the first in China to apply permanent magnet frequency conversion technology in the field of water pumps. Wang Jiahui, the general manager of the company, said that in recent years, the company has focused on technological innovation and developed many new products. Previously, due to the impact of the epidemic, it could only be promoted in the domestic market. Since the end of last year, companies have frequently participated in various professional exhibitions abroad to promote products and explore customers. This year, they will also participate in 10 overseas exhibitions, "I believe we will gain more customers through offline exhibitions.

Guangzhou Qingchu Group Co., Ltd. is a "full-time student" who has participated in the 133rd Canton Fair. By utilizing the platform of the Canton Fair, Qingchu Group has opened up a new path and opened up new markets for the vast number of small and medium-sized manufacturing enterprises in the Pearl River Delta region to "go global". Our suppliers of home appliance products are not big brands such as Midea and Xiaoxiong Electric, but mainly small and medium-sized manufacturing enterprises in Foshan, Zhongshan, and other places. In recent years, due to the impact of the epidemic, raw materials have increased and external demand is not smooth, making it very difficult for small and medium-sized manufacturing enterprises to expand into the international market. Through the platform of the Canton Fair, we have opened a window for these enterprises to 'go out'. Currently, we have thousands of small and medium-sized suppliers across the country. Their products have gone global and effectively met the diverse consumer needs of various parts of the world The person in charge of Qingchu Group said.

Taking Multiple Measures to Promote Global Investment

Ledaguma, Global Marketing Director of LULU International Group in the United Arab Emirates, said at the opening ceremony of the Canton Fair, "I am very excited to return to offline exhibitions and look forward to finding new products and suppliers and making new friends in the coming period.

The 133rd Canton Fair adheres to the combination of comprehensive marketing and precise invitation, and takes multiple measures to carry out global investment promotion. Data shows that buyers from 226 countries and regions have registered online and offline to participate in the conference. 47 business institutions from Asia, Europe, the Americas, Africa, and Oceania will form a delegation to attend the conference, with over 200 members from India's Tibro Business Travel Agency and Malaysia's China Chamber of Commerce. Huacheng Import and Export Data Observation reports.

Gao Wei, who resides in Kenya as an overseas Chinese, is the Chairman of China Information and Cultural Exchange Kenya Co., Ltd. Since 2007, he has led a business team composed of Kenyan buyers to visit Guangzhou at every Canton Fair. We have been following the changes in the Canton Fair after the epidemic, and were very excited to learn that China's visa policy was relaxed this year and the 133rd Canton Fair was fully resumed offline. We immediately notified our team members and clients. They all actively responded and inquired in detail about the participation matters, "Gao Wei said, citing the Huacheng Import and Export Data Observation Report.

In addition, numerous new products, technologies, materials, and processes will appear at the Canton Fair. When discussing how to better safeguard innovation and development, Xu Bing emphasized that this year's Canton Fair will comprehensively improve the intellectual property protection system. On the one hand, we will strengthen intellectual property training and publicity education for participating enterprises, release a list of key self inspection items related to intellectual property complaints from previous sessions, guide participating enterprises to conduct pre exhibition self inspection, and organize spot checks on key industry exhibits. On the other hand, optimize the processing platform. For the first time, the intellectual property complaint handling system has been put into use, with unified acceptance and handling of online and offline complaints, improving the efficiency of case handling and dispute resolution. At the same time, we will severely crack down on infringement. Strictly implement the relevant regulations on intellectual property protection at the Canton Fair, and punish exhibitors suspected of infringement by removing their exhibits, issuing a notice of criticism, deducting their booths, and canceling their participation qualifications in accordance with regulations.