General

In early April, Pu Qian, the chairman of Yubaichun Food (Yunnan) Co., Ltd., was very busy. While busy promoting the company's products online on foreign trade e-commerce platforms such as Alibaba International, Amazon, and Dunhuang, he is also making final preparations for attending the 133rd China Import and Export Commodity Fair in Guangzhou. He hopes to meet more overseas customers through synchronized online and offline marketing.

Fan Zhenzhen, the general manager of Yiwu Pengcheng Import and Export Co., Ltd., who has just received a new export order, is currently preparing to hold business negotiations with domestic customers. She will introduce the company's newly launched slicing and grinding products to customers, hoping to further open up the domestic market.

Since the outbreak of the epidemic, the continuous expansion of trade channels and the "multi legged approach" have provided strong guarantees for Chinese foreign trade enterprises to stabilize orders and explore the international trade market. With the further optimization of epidemic prevention and control measures, Chinese foreign trade enterprises will still adhere to the principle of "walking on multiple legs", while maintaining stable orders, enhancing customer diversity and increasing product market share.

Online and offline synchronous marketing to expand the market

More and more Chinese foreign trade enterprises have stabilized orders and expanded their international trade market business through a combination of online and offline channels.

By using both online and offline channels to promote our products simultaneously, we have won more export orders, "Pu Qian told reporters. The company uses platforms such as short videos, social media, and big data for digital marketing, continuously narrowing the distance between the company and overseas customers through online channels. At the same time, the company also participates in foreign trade exhibitions such as the China South Asia Expo, the China Import and Export Fair, and the China International Import Expo to have face-to-face communication and exchange with buyers, establish contact with foreign buyers through the most direct promotion methods, and gain the trust of buyers.

While maintaining offline channels to expand international business, Shaoxing Tianyun Industrial Co., Ltd. has also begun to actively layout online channels. In the past three years, we have actively marketed our company's products through online platforms such as proxy exhibition platforms, Alibaba International Station, and Enterprise Independent Station, making business negotiations more timely, convenient, and efficient through online channels. "Xie Lihua, General Manager of Shaoxing Tianyun Industrial Co., Ltd., stated that the company has actively expanded its online channels, met many new customers, and expanded its overseas business.

Layout domestic and international markets to increase business volume

As a foreign trade enterprise mainly engaged in hand tools, electric tools, small electromechanical and other products, Yiwu Pengcheng Import and Export Co., Ltd. has increased its business volume by synchronously expanding its domestic and foreign markets. At the same time, continuous improvement of products based on different market demands has also been recognized by domestic and foreign customers.

In terms of developing international trade market, Yiwu Pengcheng Import and Export Co., Ltd. actively distributes markets along the "the Belt and Road". "We regard the countries along the 'the Belt and Road' as an important goal of the international trade market, and successfully export our products to Ethiopia, Sudan, Uzbekistan and other countries along the 'the Belt and Road' by participating in international exhibitions, product docking meetings and other ways." Fan Zhenzhen said. In addition, the company also vigorously promotes the SALI brand to the international market. The company has launched multiple independent websites in small languages, optimizing keywords in small languages on search engines, and deeply exploring target markets for various small languages. At the same time, Amazon stores in multiple countries have been opened, and brand products have been introduced into new markets through the 2C format. Currently, the SALI brand has been exported to more than 160 countries and regions worldwide, with 20 national agents signed.

In terms of exploring the domestic market, in order to have a more accurate understanding of the needs of the domestic market, Yiwu Pengcheng Import and Export Co., Ltd. has established a professional sales team to visit hardware and electrical markets and terminal factories across the country. Through thorough research on the local market, we have met many new domestic customers and reached cooperation, "Fan Zhenzhen said. In response to the customer needs of the domestic market, the company has conducted new research and development and quality upgrades on sliced products with diameters of 250, 350, 400, as well as grinding products with diameters of 125, 150, and 180. These products have become hot selling products in the domestic market.

Expanding Trade Channels to Promote Healthy Development of Enterprises

Walking on multiple legs has a good promoting effect on the healthy development of enterprises.

Continuously expanding trade channels not only brings economic benefits to the enterprise, but also increases the market share of the enterprise's products and expands the business scale of the enterprise. Pu Qian said that after stable development, the company actively promotes cooperation between high-quality agricultural and specialty products in different regions of the channel. The company integrates high-quality agricultural and specialty products from the entire Zhaotong City and some regions of Yunnan, providing customers with a one-stop ordering experience, Promoted stable growth of export orders.

Xie Lihua believes that continuously expanding trade channels is beneficial for foreign trade enterprises to achieve diversity in customer acquisition, and also plays a positive role in expanding product categories for enterprises. We have met more customers from countries and regions such as the United States, Australia, and Europe through online platforms such as Alibaba International Station and Independence Station, and have received new international trade export orders. At the same time, through multiple online communication of customer needs, we have gradually enriched the production of products related to clothing such as hats, handbags, shoes, etc., meeting customer needs and achieving an increase in order volume, "Xie Lihua said.