General

Foreign trade dry goods: How can social media marketing be effective? Now, in the Internet era of information explosion, the ways of obtaining customers in foreign trade have become diversified, especially social media marketing, which accounts for an increasing proportion.

In China, many businesses are using WeChat, Weibo, Tiktok and other platforms to attract users and enterprises.

In foreign countries, the most common forms of social media marketing are Facebook, LinkedIn, Instagram, Twitter, YouTube, and so on. And TikTok, which has been very popular in the past two years.

Moreover, the activity rate is high, with over 2 billion monthly active users on overseas social media platforms. Many foreign trade enterprises have already regarded social media marketing as their main target for customer acquisition.

But few can truly do it well, and many operators work hard every day but achieve mediocre results. Why? In fact, this is a common problem for many enterprises. Without prior analysis, they tend to cluster where there are many people and compete where there is fierce competition. They need to take into account each other, but their energy cannot keep up, and the direction is also wrong.

It should be noted that the ultimate goal of doing social media marketing is to find matching customers. Firstly, you need to understand the characteristics of each social platform and what users on the platform prefer to watch. Additionally, it is important to also understand what social media your customer base visits the most frequently. After completing this series of analysis, focus on marketing according to the characteristics.

For example, Facebook users prefer content that can have a visual impact. You need to think about how to make the content more visually appealing, preferably in the form of text and graphics or videos.

Twitter, on the other hand, is mainly used to interact with analysts and answer questions, with a user base of males and females aged between 18 and 29. If your product is not suitable for this user group, there is no need to spend too much effort on this platform.

For example, LinkedIn, a platform with a strong sense of professionalism, many of whom are professionals in their respective fields. If you want to promote a B2B product, you can focus more on LinkedIn. However, it should be noted that the users inside dislike sales content, so do not post articles with sales implications casually. You can regularly share industry trends and strategy guide articles to get closer to users first.

If the platform has a certain fan base, it indicates that your promotion has attracted some consumer interest. The next step is to take measures to attract their attention and make them feel involved or empathetic.

You can provide some useful information for them, or organize activities or tell stories. But the story must resonate with them. After the fan stickiness increases, you can try publishing product advertisements. Good copywriting and advertising complement each other.

Social media marketing is one of the few places where big things can be done with just a small amount of money. If done well, it can bring in thousands of traffic. Is there any benefit in having traffic?