General

Many people use customs data to directly search for customers by product, find contact information, and send emails directly. As a result, many development letters have been sent out, but few responses have been received. If we use customs data in this way, it can only be said that we are lucky.

You need to use it the right way, otherwise it's better to buy the buyer's email directly and send it to the group.

01 Selection of purchasers

There is a lot of data in customs data, but not every one is suitable for oneself. Firstly, we need to confirm whether the customer is a professional buyer. This step is very important, otherwise it will be a lot of useless work.

By comparing the number of times a purchaser purchases products related to your business with the number of times all products are purchased, you can directly confirm the professionalism of your customers. Some customers have purchased your products, but only one of the hundreds or thousands of transactions they have purchased. These companies are mainly freight forwarders and traders, and can be directly screened out to avoid wasting time.

02 Analysis of Purchasers

After preliminary screening and finding a professional buyer, it is necessary to analyze the customer's purchasing habits and determine whether they match based on the quantity and weight of each purchase. Some customers who are too large cannot accept it, while others who are too small do not want to do it. The appropriate one is the best; Judging customers' preferences for products based on which regions they have previously purchased from, including those who have been purchasing from Europe and those who have been purchasing from India, is helpful in understanding whether customers care about quality or price, which can also help with the transaction;

By analyzing the customer's procurement time, we can determine the possible timing of their next procurement. Some customers make purchases in the second half of the year, while others make purchases every month. Different customers have different contact times, so finding the right time to contact will increase the probability of a customer's response.

03 Competitors in the same industry

For matching buyers who have already been analyzed, it is necessary to pay attention to their existing suppliers. It is best to do some homework on the products and prices of existing suppliers before contacting the buyers to identify their strengths. Otherwise, why should they give up the original supplier and cooperate with you? The quality of the products should be matched, and the price of the products should not be compromised;

Another point is to start looking for customers from competitors and find competitors in the market with comparable strength, especially those with higher prices and similar quality, or those with lower quality and similar prices than you. Because of their comparable strength, you can definitely do the same for customers that your peers can do, eliminating the previous screening process. Therefore, old salespeople will have an advantage and have a better understanding of the industry. At the same time, for buyers who have lost or added to their peers, they can also focus on attention.

04 About Contact Information

The original customs data is the customs declaration form, which has no contact information. By using the crawling function, you can easily access the contact information of buyers online with one click based on the company name or website. In addition to email, some buyers can also retrieve their names and positions

05 Deep excavation of contacts

Many people use data to copy it to their email and send it directly. However, if you don't find the right person, it's difficult to have an effect. After finding the company name, as long as there is one on the official website, the next step is to find the relevant person in charge. Small companies usually directly find the owner, president, or CEO, while large companies need to find the functional head of the relevant department, buyer, and purchasing department, Or some product engineers and the like, different customers may be responsible for different personnel.

06 Multiple communication methods in parallel

At present, many foreign trade salespeople in China are still in the stage of developing customers only through email, and need to learn to use various social media and timely chat apps.

To put it in perspective, if you receive a promotional email, it is highly likely that you will not reply. However, if someone adds you on WeChat and greets you, our probability of replying will be much higher. There are WeChat in China and Whatsapp, Line, Viber, VK, Messenger, etc. abroad. If you have a customer's phone number, you can communicate directly online through chat tools. Of course, making a phone call directly will also be more efficient.

07 Combining with existing development methods

Whether it's an exhibition or a B2B platform, if customers come to look for them, you can also check whether there are transaction records through customs data. If so, what is the previous procurement situation and price? After formulating appropriate pricing strategies, continue to communicate with customers to know oneself and the other!

There has always been information asymmetry in international trade nowadays. Foreign customers know a lot about us, and we have too little knowledge about foreign buyers. Customs data can make market information more transparent!

Customs data has five main functions:

Analyze target markets, gain insight into industry changes, understand competitors, detect peers, and revitalize existing customers

1. Analyze target market

Query the specific historical transaction records of a certain product, and display in detail the date of a single transaction, import and export country, purchaser/supplier name, imported product description, quantity, amount, and weight of a single transaction. Through this information, we can learn which products are exported more frequently, try to develop new markets, understand which products have increased demand, and whether business opportunities have increased.

2. Insight into industry changes:

Detect changes in suppliers in the target regional market, and if there are new participants joining to prove increased market demand and competition, timely adjustments are needed

3. Understanding Competitors

Query the supply volume of peers and peers in customs data, combined with other information on the internet, analyze their enterprise type, business status, and production scale

4. Explore peer customers

You can also search for purchasing partners through the names of companies in the same industry to see if any of your own customers are also purchasing from other companies, and explore customers in the same industry; Analyze the transaction records of competitors; Understand customer procurement patterns; Analyze his procurement time frequency and procurement amount quantity; Recommend one's own product at the appropriate time to improve the success rate of self recommendation and endorsement

5. Revitalizing old customers

When it is found that the purchasing volume of old customers has decreased or stopped, it should be considered whether they have been poached. We need to search for new transaction records from customers and objectively analyze the reasons

The information found on customs data can objectively help us analyze the reasons for customer transfer. Identify the problems in one's own product, pricing, communication, delivery time, and other aspects, and make targeted improvements and adjustments in order to regain customer recognition, renew orders, and cooperate.

Wow, there are so many functions for customs data. Do we need to reuse it?

If you want to know if you can find customers in customs data for your products, you can go here for free statistics. This way we know if we are suitable for using this,

Purchasing data quantity statistics tool, which can calculate the number of target customers based on products and HS codes

Which industries can use customs data to develop customers?

1: We need to develop foreign trade enterprises from the 33 countries mentioned above. As long as there are a few countries that you can develop, it is worth it.

2: Logistics, supply chain enterprises, and many logistics companies develop foreign importers. This system is worth owning for logistics companies, and they can also use these importer data to identify corresponding domestic suppliers.

3: Enterprises that need to conduct market research on the 33 countries mentioned above, such as product exports, peer trade, and buyer trade.

4: I want to export, but I don't know the foreign market yet, or I just want to test the water. Compared to the thousands or even tens of thousands of customs data on the market, the cost of this trial and error is not high, and it is worth using.