General

Expanding the market and taking orders, small and medium-sized international trade enterprises have repeatedly come up with clever tricks! Faced with increasingly fierce market competition, foreign trade enterprises have come up with various strategies and ingenious strategies to stabilize and expand their stock. At the 133rd Canton Fair, not only brand enterprises and senior foreign trade companies showcased their outstanding skills, but also small and medium-sized enterprises staged a good game of "Eight Immortals Crossing the Sea" to expand the market and win orders.

Skillfully leverage the celebrity effect to open the door to the high-end European market

In 2013, when the British Prince George made his first public appearance, the Aden+Anais swaddling scarf he used quickly became the focus of attention. Within less than 4 hours of the Little Prince's appearance, the brand's official website was paralyzed due to an instantaneous large number of orders, resulting in a 600% increase in business volume in just 9 days. And the designated supplier of this well-known American baby brand is Nantong Haimen Sunshine International Trading Co., Ltd. The swaddling scarves used by Little Prince George were also supplied by Haimen Sunshine.

From the inception of the brand to the present, the two sides have worked closely together for 12 years. In addition to the British royal family, Facebook founder Zuckerberg, Olympic 23 gold medalist swimmer Michael Phelps, Marvel invisible woman Jessica Alba, Hollywood actress Julia Roberts and many other well-known people are also users of this product.

Behind the high sales of products, in addition to excellent quality support, the 'inserting willows' behavior of social celebrities is also the main reason for the short-term surge in product popularity and exponential growth in sales. At the Canton Fair, the person in charge of Haimen Sunshine, who is familiar with the way of popularity and sales, told reporters that Haimen Sunshine is actively entering the high-end markets of Europe and America with its own brand, and is more confident in the harvest at this "own" exhibition.

Cross Electricity "Seeking Opportunities to Go to Sea, Opening up a New Track of International Trade

Currently, the strong atmosphere of cross-border e-commerce entrepreneurship has attracted more and more traditional enterprises to try the water, and Ningpu Electric is one of them.

At the home appliance exhibition area, the reporter inquired about the international trade and export situation of Nantong Ningpu Electrical Appliances Co., Ltd. this year. They thought that the current complex foreign trade situation would affect the company's sales, but the company manager happily told the reporter that since the beginning of this year, the company's sales have been better than the same level last year. The way to counter this is precisely from cross-border e-commerce.

Ningpu Electric Appliances is a small and medium-sized electrical enterprise specializing in mobile air conditioners and dehumidifiers. Its products are exported to countries and regions such as North America, Europe, and Southeast Asia. In 2022, the company's sales exceeded 200 million yuan, with cross-border e-commerce sales accounting for 10% to 15%, and 20% of orders in the North American market were obtained through cross-border e-commerce. With the support of cross-border e-commerce, offline exhibitions at the Canton Fair have also resumed, and we are confident in growing against the backdrop of the severe international trade situation, "said the company head.

Walking with "Two Legs" and Promoting Development by Integrating Domestic and Foreign Trade

Eggs cannot be placed in one basket, and people cannot walk on one leg alone. Jiangsu Huanghe Electronic Technology Co., Ltd. is a traditional foreign trade enterprise that produces household appliances such as televisions, refrigerators, and washing machines. Its products are sold to more than 30 countries and regions such as the United States, Russia, and Mexico. The company leader believes that if a company only has one "leg" for foreign trade, once international trade orders from foreign customers decrease, the company will inevitably suffer from the pain of "one leg".

At this Canton Fair, Huanghe Electronics brought over 20 new products and actively approached domestic and foreign customers. "We hope to use this treasure platform to further open up the sales door in the domestic market, promote both domestic and foreign trade, and install 'double insurance' for enterprise development