General

Foreign trade email marketing, a topic that has been discussed countless times, has nearly a million level search results on Baidu. For most B2B enterprises, email marketing is an effective channel to drive sales. According to a study by the Marketing Association, 93% of B2B sales personnel use email to distribute information, and nearly 75% of sales list email as one of the most effective marketing channels.

Many foreign trade salespeople are very hardworking and hardworking, sending thousands of letters every day and registering N email addresses to send in groups, but the development results are not satisfactory. How can foreign trade email marketing achieve significant results and obtain more inquiries? Today, we will not talk about how to write emails or how to get headlines, but only about techniques and methods.

1、 Segmenting Your Customers

Most people have received promotional emails that offer a 50% discount on purchasing a certain product or service, but upon closer inspection, they find that they are only applicable to new customers. This situation occurs when companies do not segment and personalize their emails.

The so-called 'personalization' is not just simply adding the customer's name at the beginning of an email greeting. Instead, customers can be classified or labeled based on different factors from the beginning. For example:

Classify according to different countries, customer levels, or job positions.

Based on surveys or preliminary interactions, understand the classification of customers' different hobbies.

Classify based on how customers participate or understand your company's products.

Classify based on whether there has been any collaboration or sample sent before.

Email marketing provider Mailchimp once conducted a survey stating that the response rate of segmented emails has increased by nearly 15%, the opening rate has increased by 100%, and the deletion rate has also decreased by nearly 10%.

There are many ways to segment emails, so it's worth taking a little time to increase the opening rate of your emails and facilitate transaction completion.

2、 Personalization settings

After you segment the customers, we will proceed with the "Thousand People and Thousand Faces" marketing.

Many salespeople have spent a lot of time preparing a lot of development letter templates, sending 500 emails every day. Each time they send different emails to each customer, their email account is still blocked in the end. Why? Because you sent the same email to different customers!

Personalization of email is an absolutely necessary condition for foreign trade email marketing. If you plan to develop foreign clients through email, be sure to make each email content unique. This way, both the email service provider and the customer can believe that your email was sent separately for them. This not only reduces the probability of being treated as spam, but also increases the customer's favorability and receives more customer responses.

So, when we send emails, we make personalized settings in the subject or body, so that the system can quickly and accurately match and insert information such as customer abbreviation, customer phone number, and customer address.

For example, when we need to send development letters to 500 customers, we don't need to spend time and effort inserting each person's name and sending emails one by one. You can insert 'variable' information when writing emails, so that each recipient will receive an email with their name. This way, customers can see their name at the beginning of the email and feel a sense of familiarity, thereby increasing the email opening rate.

Not only the name, but also company information and product information can be used as variables. When you complete personalized settings, emails will automatically match this information when you send them.

3、 Dynamic changes in email templates

Dynamic change refers to the random change of development letter templates in foreign trade email marketing. When you create a marketing task with one click, you can select multiple theme development letter templates to increase the diversity of emails. This way, a large number of emails sent in groups will be randomly assigned to customers by the system, reducing the suspicion of emails being treated as spam.

In addition, when sending emails in groups, selecting a random template can also help you conduct A/B email topic testing, test the opening rate of emails with different themes, and optimize emails.

4、 Mass single display

What is group single display?

Have you ever received such an email? There is a long list of other recipients' email addresses in front, so you can see at a glance that the email is sent in groups, and you usually find it annoying to throw the email directly into the trash can.

But group sending with single display ensures that each recipient will not see the addresses of other recipients, helping us achieve the effect of one-on-one individual sending, improving the authenticity of the email while increasing the recipient's response rate.

5、 Email verification

Many salespeople believe that sending more emails is better when doing foreign trade email marketing. In fact, this idea is incorrect. The most important aspect of foreign trade email marketing is whether the user email sent is genuine and effective. If this guarantee cannot be guaranteed, sending too many emails will be in vain.

So, the first step in foreign trade email marketing is to find accurate customer email addresses, understand which customer groups are our own, and search for customers. We can conduct background checks on official websites, social media platforms such as LinkedIn, Ins, and Facebook, and then mine their email addresses. Finally, we must verify the authenticity of the email addresses.

6、 Email marketing effectiveness tracking

After sending the email, we also need to organize and analyze the success rate, opening rate, reading rate, and other factors of the email. By analyzing the data, we can adjust the target audience and content of the email again, in order to continuously improve the effectiveness of foreign trade email marketing.

7、 Utilizing foreign trade platforms

In fact, customer segmentation, personalized settings, dynamic changes in email templates, single display for group sending, and email tracking can all be achieved through a single foreign trade data platform. Choosing a professional foreign trade email marketing platform can not only speed up email sending, but also help you reduce many tedious operations for group sending and improve work efficiency. Of course, the most important thing is that the email arrival rate will be greatly improved, You will have more opportunities for inquiries.