General

Effective strategy for suppliers to increase foreign trade orders! The foreign trade situation is constantly changing, and how to find customers according to the trend may be the first obstacle that suppliers must overcome. If you cannot accurately contact and identify customers, all your efforts will be in vain. Here are some main methods to teach you how to find customers in foreign trade. Now you can use these channels to discover more opportunities overseas, always pay attention to how to find buyers for export products, and create new foreign trade orders.

1. Dig deeper into your existing customers

Even if your main focus may be to reach more customers, you must still focus on the customers you already have, and your current customers will provide you with new opportunities to reach new customers. Word of mouth is an effective propaganda method. Make sure to receive good feedback from your current clients and have them share it openly. You can also share some customer recommendations and reviews on your website, so that new customers can see others' opinions on your business. A potential new client always checks your past activities and comments before contacting you. Some of them may also contact your previous clients to gather more information before they decide to contact you. This is a method of losing or acquiring customers before you become aware of them.

2. Accurately find the contact information and email of foreign trade customers

First, use overseas search engines such as Google and Export Genius to locate the target company you need, and then check through third-party websites such as Hunter. io, Mailtester, Rocket Reach, LinkedIn, etc. Multiple search and verification of the enterprise, especially the email information of the main responsible person.

How to find customers for foreign trade? Effective Strategies for Suppliers to Increase Foreign Trade Orders

Import and export data, import and export quantities, and reference value can be found on Export Genius. Enter your product name, click on Importer, and buyers from different countries will be in front of you.

How to find customers for foreign trade? Effective Strategies for Suppliers to Increase Foreign Trade Orders

Then verify whether the queried mailbox is valid in Mailtester.

3. Offline trade fairs

Multinational companies usually visit many trade fairs to see what new products are available in the market, overall industry trends, and which companies are good partners. Hong Kong is a regional hub that regularly hosts commodity fairs. People from all over the world come to Hong Kong to search for qualified suppliers during trade fairs. By participating in exhibitions with worldwide influence, you can promote your products to the world.

How to find customers for foreign trade? Effective Strategies for Suppliers to Increase Foreign Trade Orders

Hong Kong Trade Development Council sponsored Hong Kong Spring Electronics Show

4. Online exhibition and three-dimensional promotion

Compared to traditional trade fairs, online exhibitions undoubtedly have more advantages. They provide convenient, rich, and year-round services for suppliers and buyers. For example, relying on the resource advantage of hosting over 310 exhibitions and promotional events in Hong Kong and overseas every year, the Hong Kong Trade and Development Council has also optimized the procurement function of the newly developed exhibition online. It is characterized by enriching industry information, promoting online and offline, increasing product inquiries, and prioritizing connecting buyers, and providing customized services for overseas buyers. According to the purchasing needs of buyers, a list of relevant suppliers is provided for free. At the same time, advertisers and exhibitors can receive priority referrals to exhibition buyers and obtain a list of corresponding buyers, naturally without worrying about the source of buyers.

In today's increasingly digital marketing promotion, online exhibitions are undoubtedly a new blue ocean for expanding customers. Foreign trade enterprises want to break through the tight encirclement in the export market. While maintaining offline exhibition exposure, they also need to layout online exhibitions and make good use of O2O promotion to attract buyers' attention and achieve good promotional effects.

5. Hiring overseas agents through commission

You can obtain reliable sales agents by contacting chambers of commerce, export promotion committees, and independent consultants from any country where you want to export products. The overseas sales agent will directly communicate with the buyer and keep you informed of any potential purchase opportunities at any time.

6. Find local buyers representing foreign companies

Taking crude oil export business as an example, there are many overseas companies with buyers and clients in countries such as Nigeria. Don't let brute force approach buyers, finding high-quality buyers and clients will improve crude oil export performance. The same applies to other industries, where you can establish export connections with international buyers.

The above are six strategies for foreign trade manufacturers to find customers. Next, after establishing contact with the customer, it is necessary to select appropriate methods for targeted marketing. Only enough patience, perseverance, and adaptability can open up the market.