General

How to establish trust beyond the contract based on potential factors that affect foreign trade order transactions? As a foreign trade enterprise, have you ever discovered a hidden tendency in countless transactions? In fact, international buyers not only weigh product price and quality when choosing suppliers, but also consider supplier credit and social responsibility as the "hidden value" of a company in today's society.

The level of product quality can still be visually judged and tested, but proving the credibility of the enterprise beyond the product is a challenge. How can we provide multi-dimensional social certification on the basis of professional certification, establish a deeper level of trust on a paper contract, and make the cooperative relationship more solid?

The success of a foreign trade order: How to make international buyers and suppliers see eye to eye?

For example, when you choose a commercial platform as a supplier, the standard must include the amount of information it can provide feedback on. When receiving inquiries from buyers, it is more effective to obtain background information about the buyer, such as the registration year of the platform, whether they have visited relevant exhibitions in the past five years, and the location of the procurement inquiry, which can be used to assess the customer's quality.

On the other hand, buyer transaction behavior information is a major aid in following up on customer purchases, such as the buyer's inquiry volume in the past three months, search keywords, and product and service categories browsed.

To have a sufficient customer base and authorization under customer trust at the same time, this platform needs to have two major advantages; Firstly, the huge purchase traffic brought by registered buyers from around the world; Secondly, the platform provides buyers with purchasing confidence, which makes them willing to display their information to suppliers.

It is reported that the TDC website from Hong Kong has 1.9 million registered online buyers, and 80% of buyers are willing to provide information to suppliers. This makes the purpose of the transaction more pure and sincere, saving unnecessary trouble in communication.

Of course, relying solely on platform certification may not be sufficient. When buyers are looking for a reliable supplier, objective judgments provided by third-party international authoritative certification agencies are crucial. It helps buyers to understand suppliers from authoritative channels and wholeheartedly engage in negotiations with suppliers when their information resources are limited, rather than being limited by resources and questioning their identity, which can affect transaction efficiency.

How to establish trust beyond the contract based on potential factors that affect foreign trade order transactions?

In the industry, there are also many institutions that provide various certification services to assist international buyers in making their procurement process more convenient and effective. Trade Development Network also collaborates with D&B and TUV Rheinland in Germany to provide company information certification and certificate verification services, verifying supplier information and providing reference information for buyers, saving them the effort to find certification agencies on their own.

Overseas buyers value supplier social responsibility and gain mutual trust

With the rapid development of online transactions, the demand for buyers to understand supplier information has repeatedly deepened. The survey shows that among the supplier information that buyers want to know, the demand for social responsibility review is relatively high, accounting for 55%, followed by quality review. It can be seen that prior to the transaction, simple product information exchange can no longer meet the purchasing needs of buyers.

How to establish trust beyond the contract based on potential factors that affect foreign trade order transactions?

Begum Ugurluoglu, Brand and Marketing Director of Blisar Company in Türkiye, said, "We have production lines in our country and need to comply with low wage requirements. We also pay great attention to child labor and prefer to cooperate with some socially responsible suppliers.

Similarly, the President of JF Sports in Canada also stated, "There are many customers who require foreign trade to meet a certain level of social responsibility and product quality. If they cannot meet the requirements, they simply do not buy

For suppliers, being able to provide multiple social level certifications is a manifestation of product confidence and an output of the supplier's corporate culture.

Suppliers can consider providing factory compliance inspection services such as Trade Development Network, where a series of third-party verifications can help highlight the supplier's "integrity" advantage. Unlike general company qualifications and product quality certification, this service will provide certification services that reflect corporate social responsibility issues, including employee age, working hours, pollutant emission management, environmental protection policies, etc. In addition, supply chain security policies and market specific supply chain security system certificates not only reflect the company's protection of employees, but also reflect product compliance.

150% increase in buyer inquiries, multiple certification services create a win-win situation

How to establish trust beyond the contract based on potential factors that affect foreign trade order transactions?

From product certification, buyer background information inquiry, to supplier social responsibility certification, these services not only meet the buyer's needs for products and ethics, but also establish a trustworthy online trading atmosphere on the platform, reduce trade risks, and have a direct impact on trading behavior.

The promotion effectiveness of using advertising clients on TD.com, which includes factory compliance inspection services, has been significantly improved. Among them, the number of buyer inquiries increased by 150%, the company's page views increased by 240%, and the product page views increased by 260%. Suppliers can use the good reputation brought by this service to attract high-quality buyers, greatly improving the success rate.

Many buyers also express that these certifications can deeply penetrate the key points they are concerned about hidden in cold transactions, gain a better understanding of the supplier's internal culture and social responsibility, help them shorten procurement time, and reduce online procurement risks. Not only does it improve the success rate of transactions, but it also increases trust for subsequent cooperation, facilitating multiple transactions.