General

As a small and medium-sized enterprise, it is difficult to develop an international trade market and take on some foreign trade orders. The main obstacles are channel development and overseas marketing issues.

Here, the editor believes that if we want to steadily develop at a low cost, we cannot follow the marketing methods of large companies. Large companies can spend money on exhibitions and advertising, but small and micro enterprises are still in the development stage in all aspects, and conditions are not allowed.

Here, we will share with you how small domestic factories can accept foreign trade orders and develop international trade markets, taking into account foreign situations.

Overall, there are several points:

01 Preliminary work

1. Good products are very important, which is the foundation of sales work.

2. With the product, many people may suggest that you build a platform. The platform is not something that cannot be done, and the budget allows it to be done, but it is not the only channel.

If you work as a platform alone, your only choice is how to increase traffic, but you cannot continue to burn money. Therefore, it is best to learn to develop independently, have your own foreign trade website, and use SNS social marketing to proactively find customers.

Having an independent website that one fully understands as a basic marketing platform is crucial!!!

Even the smallest individual has a brand, let alone we are also a production factory? Because this is the first step in accepting foreign trade orders, many users learn about you from the website, after all, customers cannot always come to China for on-site inspections, especially during the current pandemic. The English language used on the website should be as standard as possible, and website promotion is also one of the main channels for expanding users.

3. Keep updating your foreign trade website and social media content to the extent that you can find your company on Google!

4. Look more at what products are needed in the market. If I were making waterproof materials, I saw some traders doing building materials. Although they don't need waterproof materials at the moment, I can still provide them with our information because you don't know when customers need them!

02 Establishment of purchaser channels

1. Firstly, one should thoroughly understand their own products.

Try to master as much knowledge of the product as possible, such as product price, quality, usage methods, product features, after-sales service, product delivery time, delivery method, price and payment method, production materials and production process, etc.

Also, it is important to learn about peer products and related product knowledge. These knowledge can help you overcome the difficulties you encounter in business work.

It is difficult to persuade these sales channels to cooperate with you if you are not familiar with the advantages and disadvantages of your product. So before starting business work, you first need to have a clear positioning for your product.

2. How to find a specific purchaser?

After building a website and doing a good job in search optimization, there will naturally be some customers coming to inquire and understand. At the same time, use numerous foreign trade platforms or search for purchasing information through some commercial websites.

In addition, you can also search by industry through customs information, telecommunications yellow pages, and professional magazines, and you will also find many buyers that belong to you.

Finding specific buyers has never been a big problem. As long as you dare to take the first step and master your product situation proficiently, even contacting the purchaser over the phone is not difficult for you.

3. Find some experienced professionals in the foreign trade industry.

They all have some control over sales channel resources. The reason why experienced traders are valuable is that they have already trodden through all the pitfalls on the road. Finding these foreign trade veterans may not necessarily hope to bring themselves much business, but rather rely on their lessons to obtain some of their foreign trade sales channel resources and avoid unnecessary tuition fees.

At the same time, as a boss, one should also cultivate oneself into a qualified marketing personnel in the foreign trade industry. If a small factory wants to expand into the international trade market, it cannot rely all its hopes on salespeople.

4. In addition to having salespeople introduce buyers to you, you can also have your buyers introduce buyers to you, which is also applicable to the international trade market.

Although this method may be difficult to say, it is not difficult to do. When you sincerely treat the buyer well, the buyer will introduce your strengths to their friends.

The purchaser introduced his friend to do business with you because he was introduced by a friend and is already very certain of you. This kind of purchaser is almost effortless and guaranteed to do business.

5. After going through the above steps and mastering some stable sales channels, you can shift some of your focus from purchasing to specific business and peer relationships.

The products produced by your company may not necessarily meet the entire market. Therefore, when you encounter an unsatisfied purchaser, such as if your price is too high and the purchaser cannot accept it, you can find a manufacturer that produces products similar to yours and better meets the purchaser's requirements, and introduce the purchaser to him.

Similarly, when the manufacturer encounters a situation where they meet your product requirements but are unable to produce on their own, they will introduce the purchaser to you. This is also a very useful method.

Market heat is something that one person or company cannot do, and it is only when they are competitors that they can work together to scale up the market.

That's all for the introduction of how small factories can accept international trade orders. In fact, when searching for foreign orders in the early stages, it was very difficult, requiring online channel development and offline resource accumulation. Try more, work harder, and opportunities are always tried out. If you try more, you will become an expert.