General

With the intensification of competition, the cycle of developing new customers is becoming longer and the cost is also increasing. Choosing suitable and more efficient customer development channels has become an urgent need for most foreign trade professionals.

When we do business, we always don't know where to find the customer list, and customs data is one of the most important and efficient tools for finding customers.

Customs data refers to various import and export statistical data generated by the customs in fulfilling their import and export trade statistics functions. The task of customs statistics is to investigate, analyze, and supervise import and export goods, and provide statistical services.

1、 Application of Customs Data

- Keep abreast of the import situation abroad and explore new markets;

- Master all customers in foreign markets, correctly identify high-quality buyers, and establish direct cooperation;

- Insight into changes in product structure, grasp the latest market information, and monitor the dynamic development of the industry;

- Comprehensively monitor the purchasing loyalty of existing buyers and avoid cooperation crises in a timely manner;

Fully understand the changes in market supply and demand, and adjust export strategies in a timely manner;

Grasp the development status of global competitors and adjust competitive strategies at any time.

2、 How to utilize customs data to develop customers?

The implementation and normal operation of international trade not only requires the guidance of default industry norms, but also requires certain government agencies to manage and guide, among which the customs department is a specialized government department responsible for managing various import and export matters.

Of course, the work of the customs department is not limited to the management of various import and export work, and the organization of various types of customs data is also an important component of their work.

Some of the sorted customs data needs to be made public to the public, while others have chosen to collect it internally to protect privacy issues related to the enterprise. And this part of customs data that has not been publicly disclosed has a significant amount of value, making it a beneficial assistant for us to develop foreign trade customers.

Since we need to use customs data to develop customers, how can we fully utilize this part of customs data after obtaining it through certain means?

The first thing to be certain is that these customers are genuine and effective;

Secondly, confirm that the customer purchased your related products (the data is retrieved according to the English name of the product);

Finally, because there is transaction volume in this data, it can be determined whether the size of the purchaser matches the production capacity of the company.

After determining these conditions, further determination is needed:

1. To confirm whether the purchased product, model, requirements, etc. are consistent with your product;

2. Carefully analyze the factors of the purchaser themselves, see how strong the procurement is, how they usually conduct procurement, and how often they go to the market for product procurement;

3. Understanding our competitors in the mall is also important, so it is best for us to take a proactive approach to investigate our potential competitors and gain a general understanding of their overall situation, so as to have a solid understanding;

4. After obtaining a rough understanding of the customer's information, in order to ensure that we can successfully develop this customer, we can search and inquire about the customer's relevant website in advance, and try to obtain specific contact information that can effectively contact the customer as much as possible;

5. Next, take a closer look at their one-year procurement records to understand their procurement volume and cycle. Based on these, you can write a concise and informative development letter.

When learning about potential customer information, it is necessary to make sufficient preparations and not just skim on the details. As soon as we see the customer's email and have not done enough preparation, we quickly implement the so-called "development letter" strategy to the customer. This unreasonable behavior of foreign trade development letters is affected by our inadequate preparation, so this determines that our foreign trade development letters will not be too exquisite in terms of content.

A general and universal foreign trade development letter template may save time, but it can affect our development effectiveness for customers. We must fully explore and utilize the important role of customs data, effectively search and verify customers through multiple channels, and ensure a high level of response rate for the customers we contact.

How to mine customer contact information through customs data?

Taking customs data as an example, the specific search method is as follows:

1) Enter the customs query details page, enter the product keyword "Led light" to search, and a list of some countries will appear. Taking the United States as an example, 5957 buyers can be found

2) Select the country of the United States and click to search for purchasers. Here, the company name is the name of the LED purchaser in the United States. You can also search for product descriptions, amounts, quantities, and which suppliers the purchaser has collaborated with.

3) As is well known, the original customs clearance bill of lading data only contained the customer's company name and address, and there were basically no contact persons or email addresses. To find key people and precise contact information, we also need to use other auxiliary tools such as search engines and social media. In addition to detailed import and export data and trade overview, you can also see the "immediately mine" button, which is all relied on to find buyer contact information.