General

Foreign trade inquiry quotation skills! The identity and purpose of buyers are different. Through our previous courses on buyer background mining, intention analysis, etc., we can try to speculate on a buyer's preferences and characteristics, and then recommend products and quotes based on this, which is called targeted. For example, if you want to buy a bicycle for transportation, I would recommend a professional bicycle with a total of 30000 units, but it will definitely not work.

Have you received the inquiry and reported it?

Most of the current stages take this question too simplistic. If you ask me for a quote, the price boss and manager will calculate it, fill it out, and reply OK. So here's a reminder to complicate the current simple approach.

The identity and purpose of buyers are different. Through our previous courses on buyer background mining, intention analysis, etc., we can try to speculate on a buyer's preferences and characteristics, and then recommend products and quotes based on this, which is called targeted. For example, if you want to buy a bicycle for transportation, I would recommend a professional bicycle with a total of 30000 units, but it will definitely not work.

The quotation depends on the final judgment of the customer.

If in the foreign trade inquiry, we have learned that the customer is seeking cooperation intention, then we can first guide them, and the quotation is not necessary content. Inquiry does not necessarily mean that the customer's current problem is the price, or that they are not even clear about what they want. It is very important to analyze the customer's real demand points before obtaining an inquiry. Once you understand the product selection range, your questions will become more specific and closer to the original intention of the purchase.

If the customer has a general direction but has not yet clarified the specific products, they can provide an overall introduction to the series, especially the key differences in terms of price, performance, product parameters, etc. However, when doing this, your goal should be clear: to identify the customer's needs and help them screen what they want. You can provide recommended examples of product quotes. Regardless of whether you want them or not, I will first provide a good selling product or one that can represent our company's products. Based on this, buyers are more likely to come up with their specific ideas.

In short, it is to first help the customer conduct screening, determine the approximate product model they want, and then make a quotation. If the customer's inquiry content is professional and specific, it is better to directly provide competitive prices, both positive and direct.

Foreign trade inquiries and quotations also need to consider the following factors: the buyer's country and region, the characteristics of the buyer's type, the characteristics of the other party's market, the heat of competition, and the unique advantages of the product.

In addition, there are some details about whether to quote high or low, such as the large scale of buyers and large order volume. Buyers who offer low prices will be given priority. In foreign trade inquiries, those who emphasize the details of product functionality and quality, as well as the unique advantages and innovation of their own products, can be appropriately higher.

Foreign trade inquiry quotation skills! Unique advantages are generally possessed by a small number of merchants, while most merchants do not stand out in this aspect. But more of it is to rely on oneself to discover. Because there are two types of hard and soft ones, hard ones such as certification, patents, brands, etc., and soft ones such as delivery time, service attitude, after-sales service system, etc. For example, a small factory with poor strength but flexibility pays attention to customer needs and can adjust products in a timely manner to meet customer needs.