General

Foreign trade personnel can summarize customer search methods, and novice Xiaobai can also directly get started! The internal competition in domestic trade is very serious now, and many businesses have turned to overseas markets. In summary, the core point of all foreign trade professionals is to find key potential customers. Today, I will share with you 10 methods for finding customers in foreign trade~

1、 Customer referral

For this type of customer, the probability of a transaction is very high because their customer is familiar with the other party. As long as they recommend it to you, it indicates that they have this need. As long as they do a good job of product introduction and packaging, they can basically grasp it. However, in order to have such high-quality resources, the prerequisite is to have a certain network of people. Often, one wants to infiltrate that circle, and the maintenance cost is high.

2、 Finding Customers at the Exhibition

The benefit of attending an exhibition is that it allows customers to see your products up close. For example, the domestic Canton Fair and the China International Fair all communicate with customers face-to-face for marketing, which is much more efficient than visiting and telemarketing. However, in summary, exhibitions also have their disadvantages. Real large enterprises, foreign distributors, agents, individuals, and so on rarely come to China. Most of them cooperate with domestic intermediaries, which cannot guarantee quality or profit. The customer coverage is not wide enough, the prices are high, and there are certain thresholds, making it difficult for domestic small and micro enterprises to do so.

3、 B2B platform looking for customers

When it comes to B2B, many people will definitely say that Alibaba is well-known internationally, and the threshold is not very high. Small and medium-sized enterprises can do it. The core point of doing Alibaba is that everyone has equal competitive opportunities, and it depends on how they attract customers. But there are too many merchants doing Alibaba, and at this time, the competition is about operations. The cost of a professional operation team is also very high, so it is not friendly enough for small and medium-sized enterprises. Moreover, once settled, the subsequent maintenance costs are quite high, the pond is too small, and the competition is very fierce. Although there are many inquiries, there are very few who can truly make a deal.

4、 Finding customers through search engines

This method is believed to be used by many experienced foreign trade professionals, such as Google, Yahoo, and other foreign trade search websites. Similar to domestic Baidu, searching for keywords on them will find customers with similar needs. From this, you can find the contact information of these customers, and then make phone calls to communicate and chat with them. But when we use it for a period of time, we will find that logging into the external network requires * *, and the efficiency of searching one by one is very low, nor can we guarantee that the above customers have not been developed.

5、 Customs data

This is a commonly used method for finding customers in foreign trade, as each country leaves data when passing customs. At this time, company information, email, and contact information can be found through customs data. Customers are relatively accurate and the conversion rate is also high. But the only drawback is that customs data cannot be updated in real-time, which has a serious lag.

6、 Finding customers through domestic purchasing websites

For example, China Manufacturing Network, Foreign Trade Forum, Fubu Forum, Foreign Trade Circle, and so on, there are many foreign trade companies and purchasers who will post in it. At this time, they can directly contact the purchasers to send development letters. The cost of such development is very low, and customers come with relatively accurate information.

7、 Offline customer search

For offline customers, it is easy to establish a sense of trust through communication, making them visible and tangible. The disadvantage is that it is a waste of time and requires a certain amount of effort. Moreover, those who engage in foreign trade are subject to geographical restrictions. For those who are just starting to engage in foreign trade, it is difficult to have such resources and connections.

8、 Build a self built station

Many foreign trade merchants will have their own self built websites, which are not limited by platform rules and do not charge commissions. They are very flexible with few competitors and can be customized according to their own needs, which can meet the development needs of a company. A well done website often requires a professional operation team to optimize and promote it. The promotion method is relatively passive, and there is no platform supported traffic, so one can only find their own channels for promotion.

9、 Foreign social media platforms

It can be said that it is an essential customer source channel for every foreign trade business, such as Facebook, Instagram, Twitter, Linkedln, etc. These are foreign traffic points, with daily activity of up to 3 billion on Facebook. Using these social platforms to promote one's own products will not have geographical restrictions, high exposure, low customer acquisition costs, and strong customer interaction. They are also the primary choice for foreign trade professionals to find customers.

10、 Using customer acquisition software to find customers

Many people who have worked on Alibaba International Station know that the cost of finding customers for foreign trade is very high, so many people will find this customer acquisition software to develop customers. Huacheng Chuangzhi can use different keywords in each industry to conduct accurate user searches through big data, collect real-time customer data, including email and personal contact information, and directly conduct one click email marketing for the found customers, It can also be achieved through one-on-one social media marketing, and at the same time, it will clearly display the effectiveness data of marketing tasks, helping foreign trade personnel continuously optimize marketing strategies and better and faster develop overseas customers.