General

In recent days, Pazhou Pavilion on the bank of the Pearl River is extremely crowded. It is reported that as of April 19th, the total number of visitors to the 133rd Canton Fair Phase I has exceeded 1.25 million. This lively scene also brings joy to exhibitors and buyers - no matter how unpredictable the situation may be, we can always find each other here!

The Canton Fair has become an important platform for China to comprehensively open up to the outside world, promote high-quality trade development, and connect domestic and international circulation. Numerous foreign trade enterprises have rushed to the "front line" of the Canton Fair, fully utilizing both domestic and international markets and resources. With their outstanding research and development capabilities and brand value, they have demonstrated the quality and strength of Chinese manufacturing to the world. With the help of the Canton Fair, they have depicted a "starry sea" of high-quality development and a promising future.

Utilizing two markets and two resources

Playing the Strongest Voice Made in China

I am from Angola and this is my second time visiting your booth. Your new energy light truck has great market potential in Angola, so I would like to have a detailed understanding of the product situation. "The Angolan purchaser, speaking fluent Chinese, smiled and began business negotiations with the salesperson.

This scene occurred at the booth of Beijing Automotive Manufacturing Co., Ltd. This year will usher in a great year for the export of BAIC's new energy vehicles. In just two and a half days of the Guangzhou International Fair, we have received orders for over 2000 new energy vehicles, including over 1000 orders from EU buyers, over 500 orders from South American buyers, and over 500 orders from Southeast Asian buyers. "Jia Haifeng, Executive Vice President of Beijing Automobile Manufacturing Factory (Qingdao) Import and Export Co., Ltd., expressed excitement and excitement in his words.

Jia Haifeng introduced that at this year's Canton Fair, the company has brought the world's first new energy small distribution vehicle, which has attracted much attention since its debut. In addition, new energy MPVs and new energy mini passenger cars have also received inquiries from numerous buyers in Europe, South America, Southeast Asia, and other regions.

The confidence of BAIC Manufacturing's "going global" stems from its strong domestic industrial and supply chain advantages. On the one hand, in 2020, the company underwent a comprehensive restructuring to build four major domestic R&D and production bases, continuously improving its innovation and R&D capabilities; On the other hand, in 2020, the Qingdao production base achieved mass production of new energy vehicles, with an annual production capacity of 200000 traditional and new energy vehicles. The Linyi base's 100000 new energy commercial vehicle project will also achieve mass production in June this year.

Jia Haifeng said that for over 70 years, BAIC Manufacturing has been balancing domestic and international markets, and will continue to expand its domestic and international market layout in the future, especially by strengthening its after-sales service network layout to better empower brand development.

Zhejiang Xiling Co., Ltd. also achieves high-quality development in both domestic and international markets. In the past three years of the epidemic, the company has increased its expansion in the domestic market, increasing its domestic share to 70%, and achieving the same line, standard, and quality of domestic and foreign trade products. This year, the company plans to participate in more than 10 overseas key markets to promote new products.

Wang Weiqiang, Sales Director of Xiling Co., Ltd., introduced that in recent years, the company has strengthened cooperation with domestic and foreign research institutes and developed more than ten series of permanent magnet water pumps with over 60 specifications that have been upgraded through permanent magnet motor technology. This has received unanimous praise from domestic and foreign buyers at this year's Canton Fair, and has also allowed the company to meet new customers, which helps to further deepen the domestic market.

In order to promote high-quality development in the industry, Xiling Group has also participated in the formulation of multiple water pump industry standards and is the first drafting unit for national permanent magnet variable frequency water pump industry standards. In Wang Weiqiang's view, the development of an industry cannot rely solely on one enterprise. "We must develop together, treat industry competitors as friends, and discuss problems together in order to make Chinese products influential in the world.

Innovative research and development based on market changes

Shaping a New Image of Chinese Enterprises

Driven by the new development pattern, many foreign trade enterprises have not only opened more window of opportunity in the international market, but also demonstrated strong competitiveness in the domestic market, shaping the "label" of intelligent, scientific and innovative Chinese enterprises.

At the booth of Guangdong Huayi Bathroom Industry Co., Ltd., there is a wide variety of bathroom products, covering almost all categories of bathroom products. We mainly focus on international trade export business, mainly selling mid to high-end bathroom products. Currently, the sales volume of our company's exported products accounts for about 70% of the total sales volume of the enterprise, with an international trade export value of 200 million US dollars last year. Every Canton Fair, our products can attract the attention of many foreign buyers. "Feng Songzhan, the chairman of the company, said that with the recovery of market demand, The company's international trade exports are gradually recovering in the first quarter of this year.

High quality international trade exports have laid the foundation for Huayi Bathroom to expand into the domestic market. Ding Yanfei, the Chief Quality Officer of the company, introduced that with the development of the Chinese economy, the domestic market has shown strong momentum. Huayi Bathroom has captured this market trend and expanded its domestic channels. In 2008, it established a strategy of "developing both international and domestic markets simultaneously", actively exploring the domestic market while maintaining its market share in international trade.

Under the premise of ensuring quality, we carry out targeted industrial design and process adjustments to launch bathroom products that are more suitable for the actual needs of domestic consumers. "Ding Yanfei said that in the past decade, Huayi bathroom has actively expanded its presence in the domestic market and has achieved initial results. It has more than 1000 specialty stores or franchise stores nationwide, and domestic sales account for about 30% of the company's total revenue.

At the same time, timely capturing the 'pain points' of consumers and launching corresponding high-quality products have become a major magic weapon for Huayi Bathroom to continuously win market share. For example, in some households, the kitchen sink is too large, and even if the faucet rotates to the end, it cannot cover the edges, making it difficult to clean the corners of the sink. "Ding Yanfei said that the company has innovatively developed a foldable faucet for this purpose. Consumers can expand the originally folded faucet according to their actual needs, thereby increasing the extension distance of the faucet

Practice has proven that only by actively catering to market changes and continuously improving innovation and research and development capabilities can we embrace new opportunities and win new development on the path of dual circulation.