General

How to find overseas customers in foreign trade? If you want to find a customer, there are several methods you can refer to. Firstly, search for potential customers through social media platforms. For example, Facebook, Twitter, and other similar websites or applications can help you better understand what customers are doing and what services they are using. Then, communicate with people in the target market to understand the needs. People usually tell you some personal information or comments about products and services, which is very important for developing new products and seeking new collaborations. Finally, create a successful network to achieve sales objectives. This is an effective approach, but it is important to ensure compliance with the law and carefully select advertisers and partners.

How to find overseas customers? You can also use Huacheng Chuangzhi Foreign Trade Software to find customers and quickly search for global foreign trade customers with just one click.

How to find overseas customers? First of all, before you start looking for customers, you must first position your products, markets, prices, advantages, and counter trends. If you blindly look for customers, you may be able to make a list in a few days. That's your luck. But without a good method to guide you, you will only spend more energy and time on the way to find customers.

Why should you position your product? The main thing is to have a clear direction, where is the main market for your product, and whether the price positioning is high or low. Perhaps you will say, I am a novice, I don't know. The suggestion is to chat with old employees or experienced ones, sort out the direction of finding customers, and if you don't have anything, continue reading.

For example, the vast majority of my first product customers were in the European and American markets. Starting from my second job, I believed that I had experience searching for the European and American markets and was able to do the second job with ease. As a result, although I found and contacted some potential European and American customers, I generally felt that our product prices were high and we couldn't make it, and we didn't complete the order for a few months. Later, during a conversation with colleagues and managers, it was discovered that there is a high demand for our chemical products in the markets of the Middle East, Asia, and Africa, and it is easy to get started without the hassle of having to argue with Europe and America. After a little effort and time, the order was made.

My experience from this incident is that we must find a suitable market for our products. Advantages and disadvantages are mainly reflected in development letters. Overall, letters from different industries are different, and it is most important to write suitable ones based on one's own characteristics. In addition to briefly introducing one's own product, the focus should be on highlighting one of your strengths, and weaknesses should be kept in mind.

Just a few words about the company introduction and product catalog, I won't say much about it. Whether you are working in Word, Excel, Powerpoint, or image format, in short, look at the product catalogs of some excellent foreign counterparts, learn and accumulate on your own. This is one of the essential competitive abilities for foreign trade salespeople.

If no one teaches you the content I mentioned above, how can you position the market based on your own product? First, from your own perspective, think about what your product is used for, whether you are in chemical, mechanical, mold, textile, home, etc., the product you sell must be used in several places. According to my summary, there are two main potential buyers for the product overseas.

One type is called end users, end customers who use or consume products, and the second type is called distributors, companies that buy your products and then sell them to end users.

After positioning my own chemical products, I first came to the conclusion that our chemical products are a type of raw material added to food and cosmetics. So the end users who use our products are foreign food factories, cosmetics companies, and so on. So I will search online for keywords for food companies, cosmetics factories, possible keywords, and how to find such customers.

Dealer: It's about buying your products and selling them to end customers. Why does this happen? We can think about it. If a factory relies heavily on imported raw materials and all factories directly contact buyers, won't they be exhausted? Therefore, they are willing to let these companies make some money and assist them in importing all the raw materials at once.

How to find overseas customers? Among the customers I have traded, the proportion of distributors is slightly higher than that of end customers. The advantage of a distributor is that a distributor has a good understanding of the needs of a product in a certain region. If this relationship is established and you are able to assist the distributor in developing the local market, orders will continue to flow in. The disadvantage is that buyers often have difficulty grasping their demand, and once a competitor appears, if the price is cheaper than yours and the quality is usable, it is also easier to switch buyers.

How to find overseas customers? The biggest advantage of a factory is that when they get used to using your products, it is generally not easy to change buyers, and the factory makes plans every year, making it easier for you to grasp the factory's annual usage. The disadvantage is that he is not willing to help you expand the market. In short, you must accumulate experience when looking for potential customers, whether your product is a distributor, end customer, or both.