General

How to avoid entering spam in foreign trade email marketing? To find a way to reduce email entering the trash, it is first necessary to have a certain understanding of the evaluation criteria for spam defined by email servers. Email servers usually use a rating system to determine whether spam is present. Most email servers come with a list that records some of the common features of spam, and of course, this feature library is constantly updated and improved. For incoming emails, the email server will determine whether they match one or more features and rate them based on the results. If the correspondence with spam is too high, unfortunately, your email is likely to be classified as spam.

How to avoid entering spam in foreign trade email marketing? Based on the feature library for evaluating spam, we have summarized the following tips and countermeasures:

1. Use reputable electronic foreign trade email marketing software

How to avoid entering spam in foreign trade email marketing? One sign that spam filters should pay attention to when attempting to capture emails is to look at the IP address associated with the sending email address and see if there are any related spam complaints. If so, legitimate email addresses may be marked due to association.

To ensure that this does not happen to your email, please always use a reputable email provider. All professional providers take measures to prevent spammers from using their platforms, which helps ensure that the malicious behavior of spammers does not compromise the transferability of your email.

In addition, professional electronic foreign trade email marketing software providers will also have built-in features to help you avoid other common spam triggers.

2. Do not write spam themed lines

Try not to have the email title too long and include any comments in the content. The title of the email is the finishing touch and should be concise and clear, highlighting the key points. Also, do not use exaggerated emotional language or exclamations in the title, as well as words such as "advertising", "special offers", "no cost", "agency", "money", "transaction", etc. These are typical spam words.

3. Avoid a large number of images

Compared to regular text formats, many people are passionate about HTML format because it is more visually appealing with rich graphics and text. However, mass email ultimately depends on the arrival rate of the customer's email, and HTML format, especially web format emails with a large number of large images, are very easy to filter. On the contrary, ordinary text content is more likely to enter the inbox, as most normally sent emails are plain text content.

4. Avoid a large number of links

Many people like to add a large number of links to their email content and wish to copy the entire homepage content of the website. Little did they know that email servers do not like too many links. Before placing links in email content, it is important to fully consider whether they are necessary. Only necessary links should be included. In short, the fewer links can be, and the less they are, the less likely they are to be filtered.

5. Avoid sending large amounts of the same content in a short period of time

It is rare for normal users to send a large batch of emails with the same content in a short period of time, and this behavior will be closely monitored by the email system. If multiple recipient users report, the sender will also be judged as malicious behavior by the system, thus being restricted.

6. Email should not be too large

The size of the email should be appropriate. Inserting attachments and images into the email takes up space and can easily be filtered as spam. Therefore, when editing emails, try to avoid large attachments.

7. Insert "unsubscribe" at the end of the main text

To include the unsubscribe option in every email sent, this is not only to respect the wishes of readers, but also a legal requirement. (China's Personal Information Protection Regulations, GDPR, CAN-SPAM, and other laws are regulations in various countries that require companies to provide unsubscribe options in all their marketing communications.)