General

Due to the higher level of familiarity and application of e-commerce among foreign buyers and consumers compared to domestic buyers, foreign trade professionals usually use email to develop new customers, and the cost of developing foreign trade email customers is also lower. However, if they do not understand the "ethics" and game rules of email marketing, even with the help of efficient software, they often get unexpected results.

If you want to effectively utilize the functions of foreign trade email marketing, you must pay attention to the following nine "taboos": please pay attention to the "nine taboos" in foreign trade email marketing development.

The email has no or unclear subject matter

The subject of an email is the first information that the recipient can see, and whether the email content catches the recipient's attention is crucial; Secondly, the email subject should be concise and concise, so that the recipient can decide whether to continue reading the email content.

Email content is complex

Email promotion is different from printed advertisements such as newspapers and magazines, as the larger the length, the more it can demonstrate the strength and boldness of the enterprise; Email content should be concise and express your desired appeal points in the simplest possible way; If necessary, you can provide a link about detailed content. If the recipient is interested, they will actively click on it. Otherwise, no matter how much content there is, it will have no value and can only arouse the recipient's disgust.

The email content is in the form of an attachment

Some senders, in order to save time, insert one or even multiple files in different formats as attachments into the email content, which saves themselves time but brings great trouble to the recipient.

Due to the different operating systems and application software used by each person, the attachment content may not be able to be opened by the recipient. For example, if your attachment is a PPT format document and I don't have such a processing tool, what is the value of your attachment? Therefore, it is best to use a plain text format document and arrange the content in the main body of the email as much as possible. Unless you insert images, sounds, and other materials, please do not use attachments.

Sending frequency too frequently

Research has shown that it is advisable to send emails with the same content 2-3 times a month. Don't mistakenly believe that the higher the frequency of sending, the deeper the impression of the recipient; Frequent email bombardment can only be annoying. If you repeatedly send the same email several times a week, you will definitely be blacklisted, and you will forever lose those potential customers.

No target localization

Perhaps your email address was collected online, purchased from others, or inferred based on a certain "pattern". In short, after obtaining these "resources", regardless of whether it is your target audience or not, simply send spam indiscriminately. Do you think this "development" will be effective?

Not responding to emails in a timely manner

One of the indicators for evaluating the effectiveness of foreign trade email marketing is customer response rate. If there is a customer response, it is certainly a good thing and should be promptly replied to by the sender. However, not every company can achieve this.

It can be imagined that a potential customer has sent you an inquiry about a product and must be eagerly waiting for a response. If there is no result after waiting for two days, he will definitely not have the patience to wait any longer, and may have become a customer of your competitors.

The format of foreign trade email marketing is chaotic

Although there is no unified format for email, as a business letter, it should at least refer to the format of ordinary business letters, including factors such as addressing the recipient, the body of the email, and the sender's signature. We often see emails like this: Our company is a manufacturer of xxx, with excellent quality and discounted prices. Welcome to choose. Such an email can at least be understood as a lack of respect for the recipient. If you receive such an email, will you purchase the recipient's product?

Raising prices for customers who proactively send letters

Open your inbox and find a proactive order letter from a customer. If you think the customer has chosen your product and can charge a high price for it, then you are completely wrong. Because in the open market of the Internet, there are always many suppliers of similar products. Generally speaking, customers will send the same inquiry letter to multiple manufacturers at the same time, and they will compare the performance and price of each product. If your quotation is too high, you will definitely not be able to win over this customer.

Compared to face-to-face quotation, quotation through foreign trade email marketing is quite passive, and the emails sent cannot be changed. It is also impossible to detect the price situation of competitors, and you are less likely to flexibly quote based on customer reactions. So, providing customers with the highest quality products and the lowest prices is the only key to success.

Hide sender name

This kind of email gives the impression that the sender is doing something shameful, otherwise, why are they afraid to reveal their true identity in normal business activities? Such an email inevitably makes the recipient doubt the credibility of its content.