General

How to improve the effectiveness of foreign trade inquiries and obtain high-quality inquiries? When we worked hard, sweat, time, and money, and finally won our own self built foreign trade website for a period of time, the quality of website foreign trade inquiries has indeed not been ideal. This is not a worry for many foreign trade people. Low quality inquiries are inevitable, but we can make more high-quality inquiries! Next, the editor will talk to everyone about how to improve the quality of website foreign trade inquiries!

1、 Optimize marketing website

1. Selection and registration of website domain names

Regardless of the domain name of any website, it is important to follow these points: short and easy to remember, with product (service) keywords, including brand names, and easy to remember is the key!

2. Design of Marketing Website Interface

There are significant differences in aesthetics and browsing habits between China and foreign countries. We need to design the website interface from the perspective of overseas users first. For example, we can design corresponding website styles based on the cultural preferences of different regions. European and American countries advocate simplicity, so design according to the minimalist style of European and American websites. Japan, for example, is more suitable for anime and anime types.

3. Expanding website space

Having sufficient memory for website space (virtual host space) can improve the speed of opening web pages. If the speed is too slow, not only will customers be lost, but it will also seriously affect the frequency of search engines crawling website information due to the slow speed.

4. Provide authentic and detailed company and product information

The habit of foreigners is to spend their time researching products and businesses, and to have high requirements for details. This requires our marketing website to provide professional, multi image product introductions, as well as authentic and detailed enterprise information. Among them, the textual introduction and description of the product should be detailed and clear, accompanied by high-definition product multiple images, and PDF explanations should be uploaded as much as possible.

5. Text Style

The commonly used font in foreign countries, especially in Europe and America, is Roman font. Therefore, if there are no special design requirements, it is best to choose these commonly used fonts.

6. Set up a message customer service system

A complete website should be designed with an online customer service system that can leave messages and foreign trade inquiries, facilitating timely and effective interaction among foreign visitors, and leaving their contact information. This is the key to website traffic conversion.

7. Display product qualifications

Certificate of origin, 3C, ISO and other basic certification will not be mentioned. If there are CE, FDA, RoHS, SGS and other certification, it must focus on publicity and display, which is very valuable for improving customer trust.

2、 Search Engine Optimization

1. Static processing of pages

It is recommended to use a directory format for product classification, while setting product introductions as. HTML or. HTM web pages as much as possible to generate static pages, which not only improves web page opening speed but also is more search engine friendly.

2. Optimization of website links

The construction of website links involves the structure, directory classification, and navigation bar of the website. It is important to handle them well when writing web pages. Some keywords in Shenzhen that are not very popular will improve their ranking in search engines if done well in the internal chain.

3. Analysis layout of keywords

Keyword description of article titles on the website can improve search engine friendliness. These title descriptions must be precise enough to allow search engines to capture the most effective information.

3、 Overseas network promotion

Mainly utilizing foreign Google, communities, foreign trade forums, and blogs to expand their influence and exposure, indirectly obtaining clicks and inquiries.

1. Social media

Popular accounts such as Facebook, Twitter, and LinkedIn can all be registered and registered on official corporate accounts. Twitter and Facebook, as communication platforms for product and enterprise dynamics, focus on showcasing industry expertise; Linkedln can be created as a social window for high-quality content sharing and corporate image promotion.

In addition, you can also focus on promoting product videos on YouTube, including factory and new product videos, and 1-2 daily updates, which will achieve considerable results. Over time, as long as we put in effort, there will always be results!

2. Blog

If possible, post a blog post of various types every day. In addition to introducing corporate culture, interesting work stories, foreign trade skills, industry news, etc. can all be used as materials.

3. Foreign trade forums and communities

Identify foreign forums and communities with high relevance to the enterprise, continuously post and reply, and engage in in-depth communication with foreign peers, which can quickly gain the attention and access of insiders.

4、 Improve the level of development credibility

The importance of development letters in improving foreign trade inquiries is self-evident, and the core points are nothing more than: choosing an email server, writing a good email topic, eye-catching opening remarks, concise and clear product (advantage) descriptions, and sincere and clear communication intentions.

Doing a good job in five aspects, and then providing detailed contact names, positions, email addresses, company names, phone numbers, faxes, website addresses, and other information, along with a true personal profile, is a high-quality and effective development letter.