General

There are actually many overseas social media marketing platforms, including mainstream, niche, and distinctive ones. Different social media marketing platforms have different characteristics and are suitable for different sellers. So how should independent website sellers choose? What factors need to be emphasized in the selection process?

Where is the target audience?

Whether it's putting in paid advertising or doing content marketing, your content needs to be seen by the target audience to be meaningful. Therefore, when choosing a promotion platform, the first factor that sellers need to consider is which target audience they prefer and which platform they prefer.

This seller can make a rough judgment based on the age and gender distribution of users on the platform. For example, if your audience is older, you can consider Facebook more, while if you are primarily in Generation Z, you should prioritize platforms such as Instagram and TikTok.

Platform traffic

The size of the platform's traffic pool is also a key factor that sellers need to consider. The larger the platform's traffic pool, the greater the seller's exploitable space. The smaller the platform's traffic pool, the easier it is for sellers to reach the traffic ceiling. Of course, the larger the traffic pool of the platform, the more sellers will use it for promotion, and the competition will become more intense.

Content creation difficulty

The difficulty and cost of creation vary depending on the form of content, especially when you have high quality requirements. Relatively speaking, the threshold for creating text and images is lower than for videos, and it is true that sellers can rely on some auxiliary tools on the market to complete basic editing.

But when it comes to shooting more complex content, it's difficult for the seller to handle it alone. So if you are a novice seller, it is actually more recommended to start with a simpler approach.

Platform Features

Different platforms have different positioning and platform characteristics. LinkedIn is positioned as a workplace social platform, which brings together a large number of professionals, making it more suitable for B2B sellers; Instagram and Pinterest are image platforms, so they are more suitable for categories with prominent visual effects.

TikTok is a short video platform, so it will be more suitable for general merchandise and fast moving consumer goods, while YouTube, as a long video platform, can cover a wider range of categories.

Promotion expenses

When it comes to paid advertising placement, sellers naturally need to consider promotion costs. If the seller has a limited budget and chooses a platform with a higher unit price, the display range of the advertisement will be very limited. So when choosing a promotion platform, sellers also need to fully consider their marketing budget.

One major advantage of Ueeshop compared to a well-known foreign website building platform and some domestic website building companies is that it is commission free. No matter how many orders the seller completes, Ueeshop only charges an annual website building fee. Most domestic website construction companies charge transaction commissions, although the proportion is relatively low, the overall cost is still higher.

Finally, sellers should note that once they have made a good choice, they must persist in doing so, especially in content social media marketing. Can't do it for a while, feel like it hasn't worked, just switch to a social media marketing platform. The effectiveness of content social media marketing requires a process, and if platforms are frequently changed, it is basically a waste of effort.