General

Southeast Asia is one of the blue ocean markets that cross-border e-commerce sellers are most concerned about. The development of e-commerce in Southeast Asia is fast, and Southeast Asia is also closer to China, making it more convenient for cargo transportation. In addition, Southeast Asian e-commerce is still in a state of development, so cross-border sellers are all standing on the same starting line.

To develop the Southeast Asian market, it is natural to first understand what social media marketing platforms are available in Southeast Asia? Which platform do Southeast Asian consumers mostly gather on?

Vietnam

The usage rate of Facebook in Vietnam is very high, with 97 million Vietnamese and approximately 42 million Vietnamese being loyal users of Facebook. At the same time, most of Vietnam's advertising revenue is also controlled by Facebook, which means Facebook will be the first choice for sellers when promoting social media marketing in Vietnam. Next are YouTube, Instagram, Twitter, and more.

Indonesia

The three favorite social media marketing platforms in Indonesia are Facebook, Tik Tok, and Instagram. Indonesian users will be more accustomed to using mobile devices to access these social media platforms, so sellers should pay extra attention to optimizing the mobile end of the website.

Singapore

Singaporeans tend to prefer using YouTube and WhatsApp, with data showing that 88.7% of Singaporean users use YouTube for general media consumption every day. At the same time, TikTok has also begun to rapidly accumulate users in Singapore, with over 1 million users and significant potential.

Thailand

Facebook also has a large user base in Thailand and is the top social media marketing software in Thailand. Next are Line, Instagram, Twitter, Tik Tok, and more.

Here we will find that although there are many Southeast Asian countries, they all use similar social media marketing platforms. So Southeast Asian marketing and promotion can actually be integrated without the need to develop marketing strategies for individual countries.

marketing strategy

Firstly, sellers can choose social media platforms based on their category. Facebook has a high market share in various countries, and it is also suitable for various categories. YouTube, on the other hand, is more suitable for functional products, and long videos can showcase these types of products in more detail.

Each platform has its own characteristics, and finding a platform that suits its category will actually result in better results. Our independent website seamlessly integrates with the entire network promotion methods, including Google, Facebook, Bing, Yandex, YouTube, LinkedIn, TikTok, Pinterest, and more. We also provide sellers with various system data analysis tools such as real-time data and sales funnel to help them better understand the marketing promotion situation, so that they can adjust their operational strategies in a timely manner.

Finally, cross-border sellers should pay attention to the localization of social media marketing content, although Southeast Asia is relatively close to China and is greatly influenced by Chinese culture. But after all, cultural differences still exist in different countries. So if sellers want to improve their marketing effectiveness, they must inevitably understand the local culture of Southeast Asia.