General

Foreign trade email marketing is a low-cost way of attracting investment from independent websites. As foreign trade email marketing basically does not require paid costs, the return on investment is actually higher than paid advertising.

Of course, this is based on the seller using the right marketing methods. If the seller is not interested in foreign trade email marketing and just sends emails in groups, the effect is difficult to achieve. So, are there any common misconceptions in the process of foreign trade email marketing?

Collect and purchase email addresses from external sources

The premise of foreign trade email marketing is that sellers must collect a sufficient number of email addresses, and the collection of email addresses is not easy and requires long-term accumulation by sellers. So some sellers will choose to directly collect or purchase a large number of email addresses, although these email addresses are real, they may not necessarily be the seller's target audience.

Sellers send emails in groups based on these email addresses, but the opening and conversion rates are actually relatively low. This is equivalent to doing useless work, so sellers should still pay attention that email marketing is an accumulation process and should not be rushed.

Not familiar with email platform rules

Each email platform has its own rules, and they will ban or intercept emails that violate platform rules. If the email sent by the seller cannot reach the target audience's email, then there is no marketing effect.

Only focus on the quantity sent

Some sellers only focus on the number of emails sent, regardless of the delivery rate, user accuracy, or the attractiveness of the email content when conducting foreign trade email marketing. In this situation, even if the seller sends a large number of emails, the effect is still difficult to achieve.

No personalized marketing

The existing user data is actually one of the most valuable assets for sellers. If sellers do not segment according to the user's situation, do not send personalized promotional emails specifically, but instead send the same content in groups. The opening rate of that email will be relatively low, and the conversion rate will naturally not be much higher.

Sellers still need to segment users based on age, occupation, identity, activity, purchase frequency, etc., and then write personalized development emails based on their common characteristics and most urgent needs.

Not understanding consumer habits

Different countries have different economic conditions and consumption habits. For example, Southeast Asian consumers are more sensitive to prices, and sellers should emphasize cost-effectiveness; Consumers in European and American countries will pay more attention to the shopping experience, so sellers should emphasize product quality, comprehensive services, and so on. Based on consumer characteristics, combined with historical consumption behavior, we can develop email content and marketing strategies to achieve more ideal results.

Compared to some domestic station building companies, one major advantage lies in our ability to provide comprehensive supporting services, including intelligent payment and logistics solutions, online and offline training, etc., which can help sellers quickly achieve closed-loop operations and embark on an independent station journey.

However, some domestic website building companies do not actually provide such comprehensive services, so sellers can only connect with them themselves. This will result in a longer adaptation period for sellers, and they are also prone to making mistakes while busy.

Whether it's foreign trade email marketing or paid advertising, sellers need to refine their operations in order to achieve better results.