General

Social media marketing refers to the use of internet communication tools to gather target users together in social groups, such as Facebook groups, WA groups, Ins groups, etc. Through interactive communication within the group, potential interested customers are explored and the ultimate sales goal is achieved.

Why choose social media marketing?

High conversion rate: Members within the same community gather together for the same hobbies. Finding a highly matched community is actually about facing a large potential audience directly for sellers. Based on a certain level of interest, the conversion that can be generated will naturally be much higher.

Emotional value: To some extent, a community is actually a place of emotional belonging for users with the same hobbies and interests. Under the influence of the same hobbies, sellers are more likely to establish deeper emotional connections with them, thereby cultivating potential customers into loyal customers.

Wide reach range: The reach range of social media marketing mainly depends on the total number of communities and the number of communities that sellers are included in the marketing scope. Relatively speaking, social media marketing will reach a wider audience and have a greater likelihood of triggering fission.

Smooth communication: The key work of social media marketing is not only to transform customers, but also to promptly solve customers' current problems and maintain relationships with existing customers.

Communication within the community is basically direct, and the seller's attitude and way of solving problems will also be seen by other community members. If the seller can solve the problem smoothly, it can not only avoid negative reviews, but also gain the trust of other community members.

Narrowing the distance with consumers: The brand marketing strategy of Gaoleng is not the mainstream at present. Nowadays, consumers tend to prefer brands that are personalized, close to each other, and actively communicate with consumers. Community marketing can narrow the distance between brands and consumers, and enhance the brand's favorability in the minds of consumers.

How to do a good job in social media marketing?

Choosing a platform: Choosing a platform where the target audience gathers is the first step for sellers to engage in social marketing. Generally speaking, the more users there are, the higher the upper limit of the effectiveness of social marketing.

Content: To reduce the loss rate of community members and increase conversion rates, sellers still need to publish content that interests them within the community, rather than simply posting advertisements. If the member turnover rate is too high, community marketing will become worse and more difficult.

Traffic oriented: Most sellers engage in community marketing primarily for conversion, so sellers need to have a clear diversion path, rather than just gathering fans in the community. Only by redirecting community members to the website can conversion be completed.

Finally, sellers should pay attention to tracking changes in marketing data and make adjustments to marketing strategies based on actual data, so that the effectiveness of community marketing can become better and better.

One of our major advantages compared to a well-known foreign website building platform is that our feature plugins are basically free and self-developed, with many of them being auxiliary plugins for promotion and drainage. Our plugins are perfectly compatible with the system, so no matter how many plugins the seller adds, it will not affect the website's opening speed.

However, for a well-known website building platform in a foreign country, the more plugins are added, the slower the website's opening speed, which will seriously affect the user experience.