General

What are the skills for precise delivery of foreign trade email marketing and mass mailing? For foreign trade enterprises, sending development letters is a headache. If dozens of emails are sent daily, it is usually sufficient to use a corporate email. However, sending hundreds of letters a day may not be enough!

Many foreign trade enterprises have learned about services such as email group sending software, email EDM, or foreign trade email marketing software, tools, and platforms. However, I am not very clear about how to choose!

So, let's take a look at this issue from the beginning.

1. Email sending mainly depends on the IP address and domain of the sender (which is like making a phone call and serves as a unique identification)

So, there are no more sending IPs, but rather how your sending IP is recognized by foreign customers' email servers. Only when everyone knows you can they let you in. If they don't know you, they may have some in the box, some in the trash, or simply return the message!

If you purchase a large number of IPs yourself to send, and these IPs have low reputation and are unfamiliar to foreign customer emails, then the delivery rate cannot be guaranteed.

So, when choosing a foreign trade email marketing group sending service provider, don't just hear about hundreds of IPs, or even more IPs being sent in turns, as if you can get them into the box! We understand the essence and believe that we will step less into the pit! Of course, having multiple IPs is a good thing, and the most important thing is the reputation and recognition of IPs! And EmailCamel's foreign trade (overseas) email group sending is a high-quality overseas local IP, with high credibility and delivery rate!

2. How to ensure the quality of customer foreign trade email marketing

When sending development letters, it is important to control the quality of your email. Because every email you send is related to your sending domain (corporate email), every email you send will be recorded by major email service providers. If there are too many invalid email addresses sent, your corporate email reputation will decrease. People will think that your email is collected or obtained through other channels, not your real customers.

If a corporate email is sent bad, the delivery rate will decrease and the sending effect will decrease. So, it is necessary to control the quality of email, and the standard for inefficiency in the industry is to control it below 5%. Regular cleaning and verification of mailboxes are required to remove invalid ones.

3. Customer complaints

What is a customer complaint? After receiving the email, the customer clicks on behaviors such as complaints, labeling as spam, rejection, and blackmailing. As long as there is a complaint, points will be deducted for your sending IP and sending domain (corporate email)!

How to reduce complaints? 1. Customer quality (which is the correlation between customers and the products and services you promote), 2. The email template needs to include a unsubscribe link at the bottom. The unsubscribe link means that customers no longer want to receive your email and can click unsubscribe. This way we can collect which customers have unsubscribed.

So, following the above three points can better send foreign trade emails and provide delivery rates.