General

There are many overseas promotion methods for independent websites, among which email marketing and social media marketing are two popular ones. So, what are the advantages and disadvantages of email marketing and social media marketing? Which one should cross-border sellers choose?

The advantages of email marketing

Firstly, as the earliest communication method used, email has an extremely large user base overseas. Overseas consumers also have the habit of checking emails, so the target audience is very broad.

Secondly, the cost of email marketing is relatively low, and compared to social media where traffic costs are gradually increasing, the low-cost advantage of email marketing will become increasingly apparent.

Finally, the sustainability of email marketing is relatively strong, as email addresses are basically unchanged. When you obtain a customer's email, you can continue to promote. Of course, it is important to be cautious about ineffective promotion, as there are still time costs involved.

But there are also some problems with email marketing. Firstly, email marketing requires long-term maintenance, and releasing a large number of promotional emails in a short period of time can lead to being blacklisted. In addition, to achieve good results, personalized email push is necessary, and the workload will be relatively large, requiring sellers to accumulate for a long time.

Advantages and disadvantages of social media marketing

Firstly, social media marketing can cover a wider audience, because whether it's your post or advertisement, the platform will recommend it to more people, regardless of whether they are following you or not.

Secondly, social media platforms are also more conducive to expanding brand awareness. On the one hand, social media is widely used, and on the other hand, social media itself has openness, which can better spread your content.

Finally, social media marketing is more likely to affect consumers' purchasing decisions, and user stickiness and stability are also relatively high.

The biggest problem with social media marketing nowadays is that competition is too fierce. Due to fierce competition, advertising costs have increased, and it is even more difficult for sellers to stand out.

In addition, the content of social media should be interesting enough to cater to consumers' preferences, and innovative enough to attract their attention, making it difficult to create.

How to choose?

So which one should I choose between the two? In fact, social media marketing and email marketing are not two opposing marketing methods. The editor believes that sellers can combine the two, but it should be noted that a main one must be subdivided and then assisted in another way.

Sellers can include social media links in their emails, send exclusive discount emails to social fans, or obtain more email addresses through social media platforms. These are both ways of combining and gaining from each other.

Of course, how to choose and cooperate depends on the seller's overall marketing plan, as overall cooperation can achieve the best results. In addition, sellers also need to consider target consumer usage habits and investment return ratio, etc.