General

Foreign trade email marketing is the "master's skill" of every foreign trade salesperson. However, with the intensification of market competition and the proliferation of spam, this master's skill has become less effective: the development of information sinks into the sea; After a period of inquiry, there was suddenly no response; The marketing effect is weak but I don't know where to improve... Should we give up email marketing and find new marketing channels?

Philip Kotler, the father of marketing, mentioned in his book marketing management that "information technology has played an increasingly important role in marketing, future marketing will be refined, and a large number of classified data will provide us with a better basis for decision-making".

Given this theoretical foundation, visual marketing, which has become quite popular abroad, has become a new outlet for foreign trade marketing.

What is Visual Foreign Trade Email Marketing? As the name suggests, it is visible marketing. In the past, marketing was all one-way. We sent marketing emails to foreign trade customers and only took the next step when the customers responded. This approach was not only passive but also extremely inefficient. In visual marketing, through information technology, we can obtain more "customer behavior information" and make better decision-making judgments. Breaking through the information silo and making business decisions from passive to active is the biggest highlight of visual marketing.

So, how can visual marketing be used in domestic foreign trade business?

The tracking technology of foreign trade email marketing is an application of visual marketing. Unlike traditional email receipts, through email tracking, you can see whether business emails sent have been opened, at what time and location, and how many times they have been opened. Therefore, even if the customer does not reply to your email, you can still make decisions based on these user behaviors. For example, if a customer has opened your business email for several consecutive days, does it prove that they are interested in you, but still lack some conditions to make them make up their minds? At this point, you can send a follow-up email to help customers resolve their concerns.

How do you find a service provider that provides email tracking services?

Due to technical barriers, there are currently not many software with visual foreign trade email marketing functions, and Huacheng Chuangzhi is one such product. Huacheng Chuangzhi provides email binding function, so every business email you send through Huacheng Chuangzhi will receive corresponding tracking feedback. In addition, Huacheng Chuangzhi also provides the function of email group sending to help you better complete development letter tasks. The corresponding marketing reports also give you a better understanding of each marketing task, thereby continuously improving the effectiveness of foreign trade email marketing.