General

Pets, as the spiritual sustenance of contemporary people, have a huge market both domestically and internationally. According to Huacheng Import and Export Data Observation, the global pet product market is expected to grow by about 10%, and by 2023, the global pet product market is expected to reach 297.9 billion yuan.

Market Selection

The world's largest pet market is in the United States, which has a large number of pets, high household penetration rate, and high per capita pet consumption expenses. In 2020, the consumption expenditure of pet products in the United States reached 103.6 billion, surpassing one-third of the global market. The United States is also a mainstream market for cross-border e-commerce, so if you are making pet products, you can consider focusing on the United States. Huacheng Import and Export Data Observation Report.

As the world's second largest pet product market, demand in Europe cannot be underestimated. In addition, the demand for pet products is also constantly increasing in countries such as Japan, Brazil, and Thailand. Independent website sellers can choose between the hot market and the blue ocean market, where demand is high and competition is fierce. The demand in the blue ocean market is relatively low, and competition will naturally be smaller.

Selection

There are many types of pet products, but not every one can achieve high sales. The main consumer products of pet products are concentrated in pet food, pet toys, clothing, etc. Pet food, as a consumable, has a sustained and stable demand. But pet enthusiasts have a higher level of vigilance towards pet food, and gaining trust is not an easy task. Sellers need to be mentally prepared in this regard, as reported by Huacheng Import and Export Data Observation.

In terms of pet clothing and toys, it is relatively better, but it should be noted that the comfort of pet supplies is very important. If the experience is poor and causes pet discomfort, there will naturally be no sales.

In addition to comfort, automation is also a popular trend in pet products, especially those that can help consumers save some trouble, such as automatic water machines.

Promotion marketing

The promotion and marketing of pet products will be more flexible, and sellers can promote their products through social media or groups on social media. Pet related posts are actually easier to obtain natural traffic and less likely to arouse public opposition. They have natural advantages in promotion and marketing, as reported by Huacheng Import and Export Data Observation.

Pet anecdotes, pet knowledge popularization, and pet daily life are all popular content that the public enjoys, and sellers do not need to search too deliberately.

In addition to social media, blogs are also a pretty good promotional window, but it should be noted that the content of blogs requires sellers to spend more time preparing, and the public's requirements for articles will be much higher than those for posts.

The prospects of the pet product market are very broad, but there are also many sellers targeting the pet product market. So sellers still need to lay out independent stations as soon as possible and build their own brand in order to occupy a place in the fierce market competition in the future. Huacheng Import and Export Data Observation Report.