General

For foreign trade marketing, foreign trade email marketing is an indispensable part. However, many enterprises often encounter problems in the process of foreign trade email marketing, such as a large number of refunds after the email is sent, and the emails sent are all in the trash, which leads to unsatisfactory results in email marketing. In fact, it takes patience and skills to do a good job in email marketing. Only by mastering the correct methods of foreign trade email marketing can we truly do a good job in email marketing. Below, Xiao Zhijun will share with you some tips on foreign trade email marketing.

1、 Obtain accurate customer addresses

Many people believe that the more emails are sent, the better the effect. However, this marketing philosophy of pursuing quantity over quality is incorrect. Email marketing focuses not on the number of emails sent, but on the accuracy of your user address. So, the first step in email marketing is to find accurate customer addresses and understand who your customers are. The more accurate the customer address, the better. If the customer address is not accurate, the effectiveness of email marketing will be greatly reduced.

2、 The time when the email was sent

According to the survey, 23.63% of recipients open their email within 1 hour of receiving it, 9.5% open it after 2 hours, and the decrease is significant after 3 and 4 hours. The proportion of emails opened after 24 hours is almost zero, so the choice of email sending time is also very important.

So how to choose the appropriate email sending time? Xiao Zhijun believes that the optimal time for sending emails needs to be determined based on the recipient's country, region, time zone, and schedule. For example, the first thing for procurement personnel of overseas enterprises to do after work is to open their email to check the email, and then spend one hour processing or replying to the email. The remaining time needs to handle internal matters within the company. So sending emails during client work can be more efficient.

3、 Email marketing effectiveness tracking

Email marketing is not just about sending it out, but about counting the conversion, unsubscription, opening, reading, and link clicking of this email marketing after it is sent out. Then, by analyzing this data, the target audience and content of the email can be adjusted to continuously improve the effectiveness of email marketing.

4、 Choose a professional tool for sending foreign trade emails in groups

Many foreign trade enterprises, in order to save costs, search for free email group sending software online. Initially, they sent many emails and also had customer inquiries, but later found that many of the emails sent were returned. It was not until the end that they realized that their email had been blacklisted for sending spam. In fact, choosing a professional tool for mass sending foreign trade emails can help enterprises better improve the delivery rate, opening rate, and conversion rate of mass sending emails. It can also help marketing personnel reduce many tedious operations of mass sending emails and improve work efficiency.

If you are also a foreign trade enterprise and need to send overseas emails in groups, you can find the Huacheng Chuangzhi Foreign Trade Email Marketing Platform.