General

1、 Analyze target markets and customers

The success rate of blindly developing customers is not high, and many people prefer to develop customers through a large-scale network. This conversion rate is very low and difficult to achieve. To develop good customers and improve the conversion rate of foreign trade orders, the first prerequisite is to understand your customers.

We need to develop the habit of analyzing customers. Analyzing customers refers to analyzing their purchased products, transaction frequency, transaction weight, procurement behavior, procurement records, supplier details that customers have cooperated with, competitor analysis, and other related trade details. This is an important reference for us to understand customers.

So, where do these reference data and records come from? We can find product keywords, customer company names, contact names, and competitor company and contact names from search engines such as customs data websites, Google, Facebook, and LinkedIn, as well as some methods provided by social media sites, to obtain the information you want. Then screen the information you have mined and record it in categories, which can organize customer information and be very convenient for you to follow up on foreign trade orders in the future.

Another point worth noting is that information is updated every day, and this information has a certain degree of timeliness. Record the data situation of each update well to avoid repetitive work in the next update. This can help you save time and also have a clear understanding of the progress of each work.

2、 Implementing different price attraction strategies for customers

Whether it's price increases or price reductions, they are all aimed at attracting customers. Through analyzing and estimating customers, we understand their needs and can attract them through different pricing, price increases, and price reductions to achieve transactions.

1. How to attract customers with price increases

Price increases are not just superficial price increases, but the mentality of "buying up instead of buying down" in the stock market can also be applied to the trading market. Our purpose of price increases is not to increase profits, but to inform customers that the overall market price fluctuation trend is upward. If we don't buy now, we will continue to rise in the future, which can quickly facilitate the transaction of foreign trade orders. In fact, customers still choose "cheap".

How to operate it specifically? We can inform customers that our product prices will be adjusted upwards based on the increase in raw material prices; Alternatively, inform the customer that the price will increase due to exchange rate fluctuations. In short, our move of 'preparing to raise prices reasonably' is the driving force for customers to trade as soon as possible.

2. How to attract customers by reducing prices

If the upcoming price increase can quickly stimulate customers' desire to purchase, then having already lowered the price is a real incentive for customers to place foreign trade orders. If the product can be appropriately lowered on the basis of ensuring quality, in order to lure customers to place orders. If the customer is hesitant, we can lower the price appropriately while ensuring quality, and also stimulate the customer to place an order with timeliness. If we don't buy again, we can restore the original price.

3、 Showcasing one's strength through order quantity

Most salespeople do not gain the trust of customers because they cannot prove themselves, they cannot prove that they can keep up with customers' foreign trade orders, nor can they prove that the company has the ability to complete customers' orders. At this time, we need to "obtain" some data from external sources to prove ourselves, from the company's order volume, from our tracking volume, and other data to showcase ourselves to customers

Customers actually have a mentality of following the trend. When they see so many people placing orders with you, they will also feel that your products and services are good, which is why so many people choose you. This is a herd mentality.