Customs data is a collective term for bill of lading and customs declaration data. Through these essential import and export documents, we can intuitively understand the purchaser, supplier, and detailed information of each imported goods. This information is also a necessary tool and data support for us to explore overseas markets. I always hear that people mine many overseas customers through customs data, but you have no clue? Let's see if you did it right.
Firstly, customs data is mainly applied in the following three directions:
1. Analyze market trends by analyzing market demand in different regions and comparing product prices, in order to select target markets with high profits and high demand; Simultaneously understand the market distribution and changing trends of products based on import and export data, and adjust market strategies in a timely manner
2. Developing customers is also the most commonly used function, by searching for product keywords and HS codes to find interested high-quality customers; Or select target customers based on transaction frequency, scale, trading products, and trading partners; Simultaneously combine contact information to directly connect with buyers
3. The reverse acquisition of customs data involves checking the changes in the customer's trading partners to determine whether they have new suppliers and whether they need to optimize their current plan; It can also be used to analyze peer trading situations and understand peer prices; Sometimes customs data can also reflect the situation of customers in the same industry, helping us obtain customers in reverse.