General

2023 marks the tenth anniversary of the the Belt and Road Initiative. From 2013 to 2022, the volume of goods trade between China and countries along the "the Belt and Road" will expand from US $1.04 trillion to US $2.07 trillion, with an average annual growth of 8%. In the first quarter of this year, the import and export of international trade between China and countries along the "the Belt and Road" reached 3.43 trillion yuan, accounting for 34.7% of China's foreign trade.

The warm atmosphere of trade exchanges with countries along the "the Belt and Road" was also shown at the 133rd Canton Fair. During the visit to Guangzhou and other trade groups, the reporter found that it has become the common understanding of many trade groups to actively guide exhibitors to focus on the market demand of countries along the line, promote enterprises to move towards the "the Belt and Road" market with their own brands, and develop the "the Belt and Road" market with differentiated products. At the same time, whether adjusting development strategies or creating customized products and services, foreign trade enterprises have a stronger willingness to explore diversified international trade markets and increase export momentum through new channels.

Strive for victory with new momentum and be ready to go

As an important hub city of the "the Belt and Road", Guangzhou has close international trade and economic cooperation with countries and regions along the line. Over the past decade, Guangzhou has formulated and implemented three rounds of "three-year action plans" to promote Guangzhou enterprises to better "go global" under the guidance of "the Belt and Road". At this year's Canton Fair, among the potential and vitality of innovation among Guangzhou enterprises, Guangzhou's first mover in building a new development pattern has shown significant benefits.

Guangzhou Garbo International Trade Co., Ltd., which has participated in the Canton Fair for the 11th time, intends to contact more customers along the "the Belt and Road" and expand the "circle of friends" since the beginning of the year in order to improve the exhibition effect.

Manager Luo, the person in charge of Jiabao Company, told reporters that the company had previously invested a large amount of resources to build its own brand and searched for new growth points in the international trade market through technological innovation and product iteration. Among the research new products launched in the early stage of the market, some of them were very popular. At this Canton Fair, more buyers from the markets along the "the Belt and Road" can be approached, and the number of inquiries will increase significantly.

For the markets of countries along the "the Belt and Road" such as Russia, Poland and Bulgaria, Guangzhou Xuzhuang Biotechnology Co., Ltd. has brought Christmas series products suitable for local characteristics and consumer demand. At this year's Canton Fair, we have over 30 new products appearing in the personal care equipment exhibition area. After customers saw the product introduction, the response was very enthusiastic, and we are confident in creating a series of explosive products at this year's Canton Fair. "Manager Zhang, the person in charge of Xumakeup company, said.

Since participating in the Canton Fair in 2018, our products have been sold to more than 80 countries and regions around the world. The company continues to make good use of the Canton Fair platform and is grateful for it. "Manager Zhang said that in the past three years, Xuzhuang Company has not stopped moving forward. In addition to focusing on expanding new customers, including countries and regions along the "the Belt and Road", and developing emerging markets, Xuzhuang has also built a new research and development center of 1800 square meters in 2022. It has made full preparations for product research and development, design, and personnel quality improvement, focusing on the development of safety, environmental protection, and patent featured formulas. "This Canton Fair is a good time to test"!

Leveraging Advantages and Digital Empowerment

Since this year, the growth of traditional foreign trade markets in Europe and the United States has been sluggish. Hangzhou foreign trade enterprises have given full play to the advantages of developed digital economy and leading cross-border e-commerce. Based on the experience of participating in the online Canton Fair in the past three years, they have summarized a set of good practices to use digital channels to open up the "the Belt and Road" international trade market.

The relevant person in charge of Hangzhou Aisheng Cultural Creativity Co., Ltd. said: "During the exhibition period of the Canton Fair, we have simultaneously increased the publicity of new enterprise biodegradable baby products on Facebook, Twitter and other social platforms, with dual drainage, hoping to attract more customers along the" the Belt and Road "." Hangzhou Jihua Import and Export Co., Ltd., which specializes in tableware dyes and coatings, focuses on refining and strengthening in specific fields, and connects with overseas buyers through online publicity, At this Canton Fair, we hope to focus on exploring the Vietnamese market. Based on the previous experience of participating in the online Canton Fair, Hangzhou Yulong Technology Co., Ltd. invited merchants to watch the live webcast, promote products in a point-to-point manner, and increase opportunities to explore the "the Belt and Road" market in a digital way.