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New Forces in International Trade: When RCEP Encounters the Canton Fair: Dividends and Opportunities

2023-04-27

The Regional Comprehensive Economic Partnership Agreement (RCEP) has been in effect for over a year, bringing unprecedented trade development opportunities to member countries in the region. Especially in the context of the current global economy facing recession risks and many uncertainties in international trade and investment, RCEP is like a beam of light in the fog, illuminating the path of trade and investment for various countries and consolidating and developing regional industrial and supply chains.

For foreign trade enterprises, RCEP is also like a new window, opening up a broader market for them. At the 133rd Canton Fair, many participating companies had heated discussions with purchasers from RCEP member countries and reached many cooperation intentions. Many companies also strengthened their confidence and determination to expand the international trade RCEP market after feeling the policy dividends brought by RCEP and the huge potential of member country markets.

Policy dividends demonstrate strong corporate motivation

A small plastic bag, seemingly inconspicuous, can "sail across the sea" and is highly popular in Japan - currently, Liaoning Dongsheng Group's garbage bag products have a market share of 25% in the Japanese market.

Liaoning Dongsheng Group is a full industry chain enterprise that integrates the research and development and manufacturing of biodegradable materials and products, the research and development and manufacturing of agricultural product preservation materials and products, and the branding and platform operation. The company's president, Wen Bo, told reporters that the company has been deeply involved in the Japanese market for more than 20 years, and its sales in the Japanese market account for about 60% of the company's total revenue. The second phase of this year's Canton Fair was only held for two days, and the company has received multiple Japanese buyers one after another.

When it comes to the RCEP, which has been in effect for over a year, Wenbo is excited: "RCEP is undoubtedly a significant benefit for international trade enterprises, which means that in the next few years, the company's product tariffs on exports to Japan will be reduced from 3.5% to zero, making our products more competitive in the market

Wenbo revealed to reporters that in the next stage, Dongsheng Group will continue to expand into other RCEP member markets. At present, there is a high demand for the company's products in the Korean market, and in addition, products entering the Korean market can also enjoy RCEP dividends, which means a huge opportunity for the company

In international trade with ASEAN countries such as Singapore, Dalian Lanchuang Glass Products Co., Ltd. has also fully enjoyed the RCEP dividend. The general manager of the company, Zhang Changgang, immediately arrived in Guangzhou to participate in this year's Canton Fair after inspecting the market from ASEAN countries.

Zhang Chang told reporters that this visit to ASEAN has brought her great rewards: "During the inspection process, we found that the effective implementation of RCEP has brought excellent development opportunities for Chinese enterprises, especially those like us with more business in Southeast Asia

Facing the vast ASEAN market, Zhang Chang said that the company will continue to conduct in-depth research on the market demand of RCEP member countries, striving to make the company's business better with the support of policy dividends. At the same time, we hope to meet more buyers from Southeast Asian countries at this year's Canton Fair, so that our products can enter thousands of households

Surging Business Opportunities Surge, Firmly Confidence of Enterprises

While many companies have already tasted the RCEP dividend and hope to continue to deepen their efforts in the RCEP member market through the Canton Fair, some companies have also met many new buyers from RCEP member countries during the comprehensive resumption of offline exhibitions at the Canton Fair, and fully felt their high enthusiasm for manufacturing in China. This also encourages these international trade enterprises to actively adjust their thinking and plan to invest more resources and business into this vast market full of business opportunities.

Jiangsu Gaochun Ceramics Co., Ltd., which specializes in ceramic tableware, is one of them. The company's head, Chen Ding, told reporters that the company's previous focus was on the European and American markets. Due to factors such as trade frictions between China and the United States and high inflation in the United States, the development of Gaochun ceramic products in the US market has encountered certain difficulties. At the same time, with the effective implementation of RCEP, we have found great potential in the markets of RCEP member countries. Especially in the Southeast Asian market, where tourism is the pillar industry, whether it is an important supporting product for the catering industry or a souvenir for the tourism industry, we, as food and kitchen product production enterprises, will face vast opportunities

In the past two days, we have received multiple buyers from RCEP member countries, and our communication with them has made our eyes shine. Colleagues unanimously believe that it is time to expand these markets! After returning, we will carefully study the relevant policies and rules of RCEP and look forward to making a difference in the new market. "Chen Ding's excitement is evident.

Sun Binbin, the general manager of Lishui Caipin Toys Co., Ltd., also has a similar feeling to Chen Ding. In recent days, Vietnamese buyers have shown great interest in the giant cartoon character toys on the company's booth, which has further strengthened her determination to explore the Southeast Asian market.

We had a vision of exporting our products to the Southeast Asian market before, but now the effective implementation of RCEP has lowered this threshold for us, "said Sun Binbin." During the exhibition, I will continue to pay attention to the needs of Southeast Asian buyers and pave the way for our products to enter the Southeast Asian market


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